Besides word free, there is probably no stronger tool to influence new customers to use your business product or service than testimonials from past customers.
As long as you provide an outstanding product or service, most customers are delighted to provide you with their endorsement. Unfortunately, most businesses don't implement an actual procedure to systematically get testimonials.
The natural reluctance to ask for testimonials can easily be overcome by setting up a regimen that consistently asks your customers for their endorsement. You will be amazed at comments you receive and surprised by some of criticism. Use this feedback wisely to improve your business.
The following suggestions can be implemented with little expense or effort but will pay you huge dividends:
1. Unsolicited testimonials are always best. Sometimes you will WOW! your customer and they will tell how thrilled they are. If you ask permission to use their comments on your promotions or website, answer will be a resounding yes.
2. A report card on your product or service is easy to use. Include a postpaid card with all sales or service receipts. Ask questions about customer's satisfaction with your service, include a free form comment section and include a check box giving you permission to use their testimonial.
3. On all receipts, include a URL to your website where your customer can fill out an online report card. Once again, ask for permission to use their comments and be sure to have a free form comment box.