As long as you provide an outstanding product or service, most customers are delighted to provide you with their endorsement. Unfortunately, most businesses don't implement an actual procedure to systematically get testimonials.

The natural reluctance to ask for testimonials can easily be overcome by setting up a regimen that consistently asks your customers for their endorsement. You will be amazed at comments you receive and surprised by some of criticism. Use this feedback wisely to improve your business.

The following suggestions can be implemented with little expense or effort but will pay you huge dividends:

1. Unsolicited testimonials are always best. Sometimes you will WOW! your customer and they will tell how thrilled they are. If you ask permission to use their comments on your promotions or website, answer will be a resounding yes.

2. A report card on your product or service is easy to use. Include a postpaid card with all sales or service receipts. Ask questions about customer's satisfaction with your service, include a free form comment section and include a check box giving you permission to use their testimonial.

When I want to meet people, I walk up to them, extend my hand and say " Hi, I have not met you yet, I'm Caterina." This assertive introduction is always welcomed and a conversation easily starts. By acting confident, I feel confident and people appreciate being noticed.

Once you introduce yourself, remember their names. Learning names is a simple skill that can be easily developed. To remember names, use following tips:

o Tell yourself that you are going to remember names of new people you meet.

o When introducing yourself, relax and focus on other person's name. Repeat it back to them by saying "Nice to meet you _______".

o Make sure you pronounce name correctly.