Five Common Misconceptions to Achieving Success with your Online Business

Written by Robin Nobles

How successful is your online business? Are you achievingrepparttar monetary rewards that you'd hoped to achieve when you set up your Web site?

If not, you may have fallen prey to one of five common misconceptions to achieving success with an online business.

Misconception #1: If you put up a Web site, people will come. Regretfully, this is far fromrepparttar 128028 truth. Competition is fierce onrepparttar 128029 Internet, and you must learn how to compete in order to have a successful online business. Putting up a Web site isrepparttar 128030 first step, but doing nothing more will ensure your site's failure.

Misconception #2: Amateur promotion will render professional results. Many people believe that they can purchase a handy dandy software program that will submit their sites to 999 search engines and directories, and their promotion efforts are over. The truth ofrepparttar 128031 matter is,repparttar 128032 majority ofrepparttar 128033 traffic to most Web sites comes fromrepparttar 128034 major search engines and directories, so submitting to 990 other ones is simply a waste of time and won't bring you any success.

Misconception #3: Submitting your site torepparttar 128035 major search engines and directories is all you need to do. Wrong. Think of it this way: there are 10 search results per page for most ofrepparttar 128036 engines. Most people won't go through any more than three pages of search results before giving up and trying another search. So, onlyrepparttar 128037 top 30 rankings really matter. If your site is #3,429 out of two million results, how much traffic do you think you'll get?

131 (Legitimate) Link Building Strategies . . .

Written by Robin Nobles

131 (Legitimate) Link Building Strategies . . . "The Definitive Source of Link Building Strategies onrepparttar Internet"

Co-authored by Robin Nobles, Eric Ward, and John Alexander

In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site withrepparttar 128027 search engines.

Before we go any further, what is "link popularity"? In very simplistic terms, link popularity refers torepparttar 128028 number and quality ofrepparttar 128029 incoming links that are pointing to your site. These other sites consider your site important enough to link to. So, inrepparttar 128030 engine's view, your site is considered important as well. What is meant by "link popularity" can get much more complex, which is discussed further in this article.

However, one ofrepparttar 128031 most difficult areas of SEO is building link popularity. Why? Becauserepparttar 128032 engines don't want "artificially created" (or useless) links, so there are no easy ways to build link popularity. The days of link farms and huge link exchange programs are over. Try those strategies now and you can easily find yourself booted out of an engine.

Rather,repparttar 128033 engines want links from authoritative sites, or links from sites that sharerepparttar 128034 same focus as your site.

But besidesrepparttar 128035 link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, when working on building link popularity, don't forget those two basic reasons for requesting links.

The Purpose of this Article

Because building link popularity is one ofrepparttar 128036 most difficult and time consuming aspects of search engine marketing, we decided to join forces with each other and with other search engine optimizers to create a list of legitimate ways you can build link popularity for your site.

When looking through this list, you may find strategies that are subject to abuse. If you use them as recommended in this article, you will have no problems. Abuse them, and you're treading in potentially dangerous waters.

Stephen Baker with Fast said one ofrepparttar 128037 most memorable statements I've heard as it relates to whatrepparttar 128038 engines like or don't like to see. He said:

"Our position is pretty straight's notrepparttar 128039 technique that we are concerned about, it'srepparttar 128040 intention."

So, always keep that statement in mind when you consider linking or any other strategies for your Web site. Analyze your intentions, and if you wouldn't mind an engine knowing what you're doing, your intentions are okay.

Now that we've gottenrepparttar 128041 preliminaries out ofrepparttar 128042 way, let's get down to business: learning ways to increaserepparttar 128043 link popularity of our sites. To write this article, we went to professional search engine optimizers for their ideas. After each strategy, we briefly attributed it torepparttar 128044 SEO who sent it to us, and then we provided a list of all contributors along with their companies and URL's atrepparttar 128045 end ofrepparttar 128046 article.

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