Fishing for Fortunes. Scam!

Written by Seamus Dolly.


Spelt phishing, but pronounced as above, this despicable act is an effort to batter your bankroll or commandeer your cash. To put it simply, you can get emails from account administrators, which strongly urge you to update details attached to that account. The issue, though, isrepparttar pretence of such mail.

You may not even have such an account as referenced. It doesn’t come fromrepparttar 118427 account provider. It can use false S.S.L. references, to present an illusion of trust and security. It can prompt for immediate action on your part, alleging false log-in’s by persons unknown, and from countries unknown. If action is not taken, they can impress on you, thatrepparttar 118428 account will be suspended or closed. Indeed, anything likely to work can be fabricated, to get you torepparttar 118429 webpage suggested inrepparttar 118430 link or hyperlink. Noterepparttar 118431 word “suggested”. Likenesses to company logos are used to re-enforce “credibility”.

In fact, these phishing attempts actually look pretty good or realistic. So much so that any qualms of guilt or stupidity, experienced by a “conned party” are groundless.

Experience, specific education or forewarning, is all that prevents this type of charade from widening its base of “victims”.

The goal is to get you to type in your details, complete with credit card number andrepparttar 118432 rest can be guessed. Some damage is also absorbed byrepparttar 118433 organisation or company being misrepresented and they can do little about it but warn their customers what to watch out for, and issue security instructions. Indeed, it is from accounts at reputable companies that most passing trade learnrepparttar 118434 correct or most secure procedures. It is therefore important to read any material that they offer.

Generally though, reputable companies with a mind to preserve their integrity will tell you to log-in at their main page and proceed from there. Not through a link specific to your account!

Hyperlinks can maskrepparttar 118435 true domain that you’ll be brought to, withrepparttar 118436 text linked to www.anydomaindotcom (example, only), a replica or fake page. Only going to secure pages where one believes that “https” will do it, will always help but wholly unreliable. The “s” is an indication of a secure page, but are you atrepparttar 118437 right domain? Place your mouse overrepparttar 118438 link andrepparttar 118439 domain attached to such a link, should show itself. Viewingrepparttar 118440 source code is another way but some knowledge of it is necessary.

Big News for Small Business -- Internet Marketing Comes of Age.

Written by Neil Street


For everyone who believed inrepparttar power ofrepparttar 118426 internet,repparttar 118427 dot com bust of 2000 was always a short-term phenomenon. Overrepparttar 118428 last few years,repparttar 118429 internet has matured intorepparttar 118430 most amazing economic and social engine sincerepparttar 118431 dawn of television. In this past holiday season alone, U. S. online sales in November and December registered more than $15 billion – a whopping 30% increase over a year ago.

Savvy marketers are already taking advantage ofrepparttar 118432 unique power ofrepparttar 118433 internet as an advertising medium. Online advertising is now siphoning money away from traditional media, including local media such as newspaper advertising and yellow pages. And according to advertising analysts, online advertising as a whole is poised to overtake total magazine advertising by 2007. It’s a long way fromrepparttar 118434 dotcom bust of a few years ago.

Internet marketing options for small businesses are plentiful – and this is true whether their market is local, regional, or national. Local businesses, in particular, have opportunities that are frequently overlooked. Because they have a local focus, these businesses can make sure that their website is “optimized for search” atrepparttar 118435 local level – which simply means having their website set up properly, and maintained, so as to take advantage ofrepparttar 118436 fact that Google, Yahoo, MSN Search, AOL, and other search engines make it fairly easy for local businesses to be found onrepparttar 118437 internet. The “pay-per-click” opportunities from Google and Overture are also an important tool both for local and national advertisers. A local business in Norwalk, CT, for example, can tailor their Google ads to be seen only by customers in their local region – and they can track precisely which ad (and which keyword) led a visitor to click through to their website. Want to take it a step further? The advertiser can now track where on their website this visitor goes – and even what they click on. It’s a powerful way to monitor spending and ad dollars ROI (Return on Investment). You can’t do that with an ad in your local newspaper.

A good internet marketing plan is now essential for any small business. The plan will be unique to that business, becauserepparttar 118438 choice of internet marketing options virtually demands thatrepparttar 118439 plan be customized. This is a good thing, because a unique internet marketing plan will helprepparttar 118440 business stand out fromrepparttar 118441 competition. Our internet marketing company has clients who are successful using one or more ofrepparttar 118442 available tools, including Google Adwords and Overture “pay-per-click,” online publicity, search engine optimization, email marketing, internet yellow pages, vertical directories, regional directories, and so on.

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