First Impressions - What Your Site Says About You. By Jenean Matthews
I'm sure you've heard saying "First Impressions, are lasting impressions". This saying is very true. Every time you meet someone for first time an impression is made. Things are no different on internet. Even though you, as a person, can't be seen, your site says a lot about you once it is visited for first time. What type of impression are you leaving?
In our online experience we've clicked on many sites. We have developed first impressions on numerous occasions. Here are a few impressions a site may leave:
The Immediate Sales Site How would you like it if you went to purchase a new computer and upon walking into store salesperson met you at door with a computer in hand and escorted you to cash register? You would turn around and walk out wouldn't you.
Well some sites are like that. As soon as you click on URL you are immediately hit with a sales pitch. You don't know who site owner is and you're not familiar with brand of products being offered. They may be offering type of product you're looking for, which is why you're at site but you need more information before you make a decision and it's just not offered. Like computer example, you'll probably leave that site.
A good salespeople introduce themselves, ask you what you are looking for, allow you to browse around if you want, give you directions to specific areas of store that may interest you and are there for you when they're needed. A site that doesn't have an immediate hard sales pitch, is user-friendly and introduces owner of site leaves a good impression.
Flea Market Site This site occurs as a result of associate programs wave. I'm all for associate programs. I have signed up for a few also. The problem with flea market site is everything is being offered on same page. It's to cluttered.
When you first walk into a flea market you're presented with everything you can possibly think of. People are selling used items, collectibles, some new items, and everything else. Nothing is neat or orderly, it's a flea market. You’re there to find bargains and no more.
Is that what you really want said about your site? You have a lot of good quality products to offer but site needs some order. Ebay is an excellent example of a flea market site that's set up correctly. Even though they are offering a wide variety of items through their sellers, site is set up with specific categories and everything is easy to find. They don't try to offer all products on first page. That would be overwhelming and confusing.