Finding the right printerWritten by Florie Lyn Masarate
With many printing companies now catering to different needs of people, and with many others offering finest service that you could ask for, people are given choices to choose from when it comes to printing. But it always pay off to find right printer that offers these four important aspects: quality, quantity, expertise and affordable prices. Here are some things that you should consider in finding right printer. On-site printers. Some copy shops tend to send your work to another off-site printer, thus you get to pay extra cost and consume a lot of time waiting. Another thing is when sending your file to someone else. They may not have right equipment available to get job done and changes if something went wrong in process. Making use of digital printing. Printing materials in small amounts would be better done with digital printing. This makes printing more fast and efficient and with less cost. Inquiring beforehand if these printers digital printing capacity would be helpful as you go on with your printing. Check color swatches and proof. Good printers will not run print job without showing first a proof. It is better to see actual swatches that will be used before printing to be able to see what result would be. This would be most assuring if your work is done online. There maybe changes that needed to be corrected before your work is printed to avoid problems in end.
Repetitions to rememberWritten by Florie Lyn Masarate
Try sitting in front of television for a day and notice commercials that keep coming in every now and then. Start counting them. How about in print media. In more than one magazine or newspaper you see same ads with same exact wordings in same style. If you start counting how many times you have seen same commercials and ads, you would be startled at result. And sometimes seeing same things would make you wonder if people making these things have gone crazy or what. Later on, you would notice yourself repeating them even in your mind. Well, you have just been hustled unknowingly into their sales strategy. Repetition is an old technique that advertisers use to boost sales and marketing their product. People may have noticed but more they get to see these things, more it has been embedded in their minds. This style has been known to make people remember, and remember they do. Clever printing and television advertisements that can only be seen once in awhile can cause admiration from people seeing them, for fifteen minutes or so. But try asking them about it after an hour. They wouldn’t remember anything about it except maybe being impressed. People needs bit of pounding sometimes to have to get your message through. Repeating names or address twice or thrice makes them stick in people’s mind even if they want it or not.