Finding the balance between form and functionWritten by Maricon Williams
Form is arrangement of general structure of an artwork while function is a relation such that one thing is dependent on another. For instance - height is a function of age or price is a function of supply and demand. A function is an abstract meaning which, by itself, has no intrinsic form. Form and function are independent dimensions along which subject is defined.Form ever follows function. This was idea of architect Louis Henri Sullivan. It denotes that two are intertwined and inseparable. This idea set forth by architect can also be applied to any type of design – industrial, print, web or product. Most designers are not aware of this fact. If truth be told, we have seen so many designs so many of them lack form or are deficient with its function. The blatant truth is that even those extravagant corporate sites are often as guilty as others. I can say that it is manifest but it is essential to know reason why they fail in order to patch things up. Majority of large corporate sites are packed with functionality for they are equipped with information. The problem though is lack of pleasant form. On other hand, small personal sites are often flashy – there are biographies, galleries, portfolios and stories but they lack functionality. These kinds of sites care less about marketability since they mostly do not market.
| | Keeping Control of your Brochure MakingWritten by Maricon Williams
A printed brochure will never go passé because it is something every company needs. It is an avenue to keep customers coming. Brochures can be simple as black and white copy on a tri-fold sheet or it can be complex as text uses full color graphics and photos on a glossy paper. Convenience of brief, targeted messages to prospective customers is benefit of brochures. Another is that customers can easily pass information to another, therefore, it is a built-in advertisement.Generally, there are two types of brochure. The first one is call-to-action brochure. It is usually meant for general public or a large group of people. The other type is informative brochure is usually made for a specific audience. A call-to-action brochure needs a brief history of organization or business. This type of brochure is normally broad in scope. The aim of this is to inspire a group to either join organization or bring their business needs to you. Informative brochure, on other hand, is used to educate audience about a specific function or product. If done correctly, both types can be very effective. To do it correctly, we must bear in mind following rules. Keeping general information will extend shelf life of your product. If you think dates and numbers may change in future, then don’t include it anymore. Keep your brochure brief and striking. Bold fonts and colorful graphics catch attention, you can use it to ensure that your material will be read.
|
