Those of us in home based and small businesses are in effect selling our product. So becoming an effective salesperson is very important. Remember, however, that selling is not
only thing you do. Don’t forget to use your time wisely. What you want to do to help you move forward is to:
Plan and prioritize. If
majority of your day is spent with your customers, you will need some down time. You need to have time to look at
trends in your business. By this I mean go over your customer records, see where patterns are, what changes you need to make and then set up a plan to implement those changes. If you spend a little time at
end of each day going over what transpired during
day and set up your plan and schedule for
next day, you will be much better prepared for
next day and
subsequent days.
At
beginning of each week, take a look at where you want your business to be and make plans on how to get there. If something you are doing isn’t working, make changes. However, then you need to give those changes time to work. If they don’t work, change them again. Most important is that you spend
time each week to figure out what your business needs are and what your needs are, till you come up with what works best for you, your business and your customers.
As many of our long time readers know, I am a big proponent of To Do lists. Make up a daily to do list, a weekly and a monthly. Remember to consider your goals when making up your To Do list. Where do you want your business to be in five years, ten years? When you ask yourself these questions, you focus on
direction you want your business to take and
income you want to make.
Remember, after you have determined what your goals are, then take your goals and figure out
steps you need to take to get to that particular goal. Do this with each of your goals. Since we are concentrating on sales in this article, ask yourself: Do I need a new product? Do I need to look for other ways to sell my products? If I make these changes will I need additional funds? If I need funds should I get a parnter or find an investor? If I increase my business will I need to hire someone? Once you have answered these questions, then take
steps you have come up with and put them on your To Do list.
It is very important that you have a calendar and that you set deadlines. Your calendar can be paper or electronic. The most important thing is that you use it. Put all your goals,
steps needed to get to your goals, and deadlines to meet those steps in your calendar. Remember, if you use your calendar wisely it will help you accomplish what you need to and help you to get things done efficiently and on time.
To show you how your calendar can work for you, let’s set up a marketing campaign. First, you want to schedule deadlines for everything that needs to be done before you can even start
campaign.
First set a deadline of September 4 to re-price all your current products. By
12th of September contact
media you will be using for rate information along with their readership information, and what their ad copy requirements are. In our example
media would be newspapers and magazines. However, you can also do
same for television, billboard, etc. By
end of September (the 30th) make up your ad budget for
year. You will want to determine how much it will cost you on a monthly basis, so you can have an accurate determination of your monthly expenses. By
middle of October (let’s say
15th) set a deadline for your ad copy and any art so that you can meet their deadline. Let’s say in our example it is
1st of
month. So that would be November 1st.