Marketing: Finding Your Target Market on the Web

Finding Your Target Market on the Web

Written by Martin Greening

One of repparttar

most common questions people new to Internet business ask is, "Where do I find my target market?" Most of these people know exactly whom they want to sell their products/services to, but they have no idea where to find them on repparttar 121741

Internet.

Most of repparttar 121742 people selling online are offering a good product or service, but many of them aren't making any sales. What’s repparttar 121743 problem? It’s not their product. It’s their marketing, specifically where they are marketing.

Hundreds upon hundreds of Internet entrepreneurs are making repparttar 121744 very same mistakes every single day. They are under repparttar 121745 impression that placing their URL on FFA link pages and submitting to billions of search engines will attract tons of ready to buy shoppers to their website. Could they be more wrong!?

These tactics are kind of like trying to sell ice to Eskimos. They have no need to buy ice when it’s all around them. The same is true for most of repparttar 121746 people who are attracted to these websites. They have no need for what’s there.

So how do you find your target audience? First of all, you have to think like them. Put yourself in repparttar 121747 place of your customers. What do they want? Where will they go looking for it online?

The obvious answer is search engines. Yahoo! isn't repparttar 121748 most visited website on repparttar 121749 Internet for nothing. But unless you’re willing to spend months just trying to get a top ranking, or pay someone big bucks to do it for you, this isn't repparttar 121750 best way to find your audience.

Top Sites are Still Missing the "Easiest" Market

Written by Richard Bolduc

Have you ever hired someone for their services and wished you could meet with them face to face? You call them, and call them, but you end up playing phone-tag, and email-tag, and yes, even that old Fax-tag? You'd like to set up an appointment to cover some things about your new ideas, but they are located in some firm out in Houston, Texas while you're stuck in Rhinoville, Connecticut?

This situation is happening to more, and more, businesses. The power of repparttar Internet is showing it's metal. Many businesses, and consumers are learning that repparttar 121740 Internet can be downright convenient. Oh yeah, it makes repparttar 121741 world a much smaller place. Now you can get your boat's motor delivered from Virginia Beach to Spokane Washington. You'd probably rest assured you got repparttar 121742 best price as well. Having repparttar 121743 whole world to price shop is great. Until there's a problem...

When you have a problem, then repparttar 121744 distance is real, and repparttar 121745 options are limited.

I have had clients of mine call and leave messages on voice mail to their previous "Discount Webmaster" and never get a reply, or wait for days, and actually suffer some rather unpleasant experiences in solving issues, especially when repparttar 121746 distance is great.

In most cases it would cost a pretty penny, in time alone, to deal with all repparttar 121747 headaches of getting your fair share of whatever arrangements went sour.

Above is a brief description of a problem that encompasses repparttar 121748 Internet World. The solution is simple, really. When a consumer or business man gets repparttar 121749 reality of repparttar 121750 long distance problems, they go back to their comfort zone, back to dealing locally.

Locally is definitely repparttar 121751 easiest way to do business. Search engines can help us do this.

There are several business types that are limited to region and need to be indexed in repparttar 121752 search engines as local businesses. For instance repparttar 121753 Car Insurance Industry, Attorneys or Real Estate Agents. I would personally rather have my custom printer be local or even my webmaster or marketer.

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