Finding Your Target Market on the WebWritten by Martin Greening
One of most common questions people new to Internet business ask is, "Where do I find my target market?" Most of these people know exactly whom they want to sell their products/services to, but they have no idea where to find them on Internet.Most of people selling online are offering a good product or service, but many of them aren't making any sales. What’s problem? It’s not their product. It’s their marketing, specifically where they are marketing. Hundreds upon hundreds of Internet entrepreneurs are making very same mistakes every single day. They are under impression that placing their URL on FFA link pages and submitting to billions of search engines will attract tons of ready to buy shoppers to their website. Could they be more wrong!? These tactics are kind of like trying to sell ice to Eskimos. They have no need to buy ice when it’s all around them. The same is true for most of people who are attracted to these websites. They have no need for what’s there. So how do you find your target audience? First of all, you have to think like them. Put yourself in place of your customers. What do they want? Where will they go looking for it online? The obvious answer is search engines. Yahoo! isn't most visited website on Internet for nothing. But unless you’re willing to spend months just trying to get a top ranking, or pay someone big bucks to do it for you, this isn't best way to find your audience.
| | Top Sites are Still Missing the "Easiest" MarketWritten by Richard Bolduc
Have you ever hired someone for their services and wished you could meet with them face to face? You call them, and call them, but you end up playing phone-tag, and email-tag, and yes, even that old Fax-tag? You'd like to set up an appointment to cover some things about your new ideas, but they are located in some firm out in Houston, Texas while you're stuck in Rhinoville, Connecticut? This situation is happening to more, and more, businesses. The power of Internet is showing it's metal. Many businesses, and consumers are learning that Internet can be downright convenient. Oh yeah, it makes world a much smaller place. Now you can get your boat's motor delivered from Virginia Beach to Spokane Washington. You'd probably rest assured you got best price as well. Having whole world to price shop is great. Until there's a problem... When you have a problem, then distance is real, and options are limited. I have had clients of mine call and leave messages on voice mail to their previous "Discount Webmaster" and never get a reply, or wait for days, and actually suffer some rather unpleasant experiences in solving issues, especially when distance is great. In most cases it would cost a pretty penny, in time alone, to deal with all headaches of getting your fair share of whatever arrangements went sour. Above is a brief description of a problem that encompasses Internet World. The solution is simple, really. When a consumer or business man gets reality of long distance problems, they go back to their comfort zone, back to dealing locally. Locally is definitely easiest way to do business. Search engines can help us do this. There are several business types that are limited to region and need to be indexed in search engines as local businesses. For instance Car Insurance Industry, Attorneys or Real Estate Agents. I would personally rather have my custom printer be local or even my webmaster or marketer.
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