Knowing that we want to have a business of our own is not enough. Many of us have struggled with important question of what type of enterprise we would like to start.

Franchises offer a simple pre-packaged money making idea, but cost of a franchise often makes it a prohibitive option to most folks who contemplate going out on their own.

For those who do not have a million dollars to buy a McDonalds franchise, we must look to other ideas for our own business.

There are literally hundreds of lucrative home business ideas for you to choose from, which will suit every type of personality and all levels of financing. From selling information on Internet as a infopreneur, to growing delicious gourmet mushrooms for sale to restaurants and catering companies; there is a pile of money to be made by filling a need, for these and a host of other necessary services.

Of course, actually liking what you do, will have a lot to do with success of your new venture, so be sure to pick a home business that you'll enjoy running and that will keep you motivated.

For example, if you're a math whiz, an accounting or income tax service might be ideal home business for you to start. Perhaps writing is your forte and you'd like to start your own home based copywriting service or advertising agency. Each of these businesses can be run successfully--and profitably from comfort of your own home.

Academia might not be your cup of tea, but maybe you are good with your hands --- having a creative genius where crafts are concerned. Craft items are red-hot sellers at swap meets, country fairs and world wide over Internet, and they can provide you with solid profits. If crafts don't interest you, then why not start a laundry service with pick-up and delivery, or a shopping service for shut-in's--even a companion service or granny sitter or a doctor shuttle service; any of which, could be much in demand, in and around your neighborhood or community.

When brainstorming new ideas for your future home business, keep in mind soul of any successful endeavor is providing a product or service that others will actually purchase in quantities. Satisfy needs of your target market, and your target market will keep you and your home based business healthy, happy and profitable.

Liability is opposite. It is something that takes money out of your pocket.

Personal loan is a liability, your credit cards debt are liabilities. Your car, your everyday expenses are also liabilities. We have so much liabilities that we have to get a job if we want to pay them...

So we go to work and try to work harder so we can earn more money to pay bigger liabilities. Then we have a house, children, a family to take care of, a dog, a cat, another car so your wife or husband can go to work and bring in a little bit more money, then comes babysitting expenses, and so on, and so on... You know what I'm talking about? Don't you?

So we hope for a pay raise because liabilities are piling up.

How can we get out of that? Get out of rat race ?

The answer is very easy.... YOU HAVE TO OWN ASSETS. How do I get assets, you might ask ?

You have tools ? You can rent them to someone. They become an assets. You have a spare room in your appartment ? You rent it to someone, there it goes... another asset. You buy stocks from whatever companies of futur and they rise to roof ? You have another asset. You have capital to buy a franchise of best coffee shop in your area ? there you go... another asset.

Most of assets comes under 3 categories.

1) REAL ESTATE 2) STOCKS, MUTUAL FUNDS, INVESTING PLANS 3) BUSINESSES

In most cases, to own some assets we need capital. Here we go again with old adage that says ''We need money to make money''