Finding Profitable Keyword Phrases

Written by Michael Lawrence

So you have a site concept developed that you are ready to start writing great content for.

So what'srepparttar next step?

It's time to develop your "master keyword list" which you will use to craft your webpages. Thesearerepparttar 150998 words or phrases you would like to get ranked high inrepparttar 150999 search engine's for and getrepparttar 151000 free targeted traffic that this will bring to your website.

It is not enough to simply "pluck" words fromrepparttar 151001 air and start writing your web pages. You need to carefully select which words and phrases to target.

Food for thought:

What if there are already 10 billion web pages about your chosen keyword(s)?

Do you think a small business owner can compete with large companies who invest millions of dollars into their SEO strategies for highly competitive, high traffic keywords?

Obviouslyrepparttar 151002 answer is no but there is a bright side torepparttar 151003 equation if you are willing to invest time into researching your keyword phrases carefully. You will want to choose "niche" keywords that offer a combination of high traffic and low competition.

This of course is easier said than done but it can be accomplished as long as you use some ofrepparttar 151004 help that is available onrepparttar 151005 internet.

Here are a couple of first steps, tips and tools you can use to put together a list of niche keywords forrepparttar 151006 website topic that you have developed.

1. Keyword Brainstorming and Research

Think of throwing out a "wide net" here and try to write down as many keywords and phrases (consisting of 2-4 words) that are related to your Website Concept as you can.

Take each one of these words/phrases and visit:

Typerepparttar 151007 first keyword phrase intorepparttar 151008 "Get suggestions for:" box and hitrepparttar 151009 search button.

This will return you a list of words and phrases that are similiar to your keyword phrase and also provide you withrepparttar 151010 number of searches for each of these results onrepparttar 151011 Yahoo-Overture network forrepparttar 151012 month.

Copy all ofrepparttar 151013 keyword phrases that you think best suit your site concept along withrepparttar 151014 search data into a text file or spreadsheet. Save this file as your "master keyword list".

Note: Some ofrepparttar 151015 results will be totally unrelated to your site concept you do not need to copy these into your "master keyword list".

Repeat this process for all ofrepparttar 151016 keyword phrases that you initially brainstormed. Byrepparttar 151017 end of this process you should have a "master keyword list" of several hundred or thousand words and phrases.

Google provides a free keyword research tool as well but does not providerepparttar 151018 search statistics that Yahoo-Overture does. Augment your keyword list with any results that you find relevant using this tool.

2. Refine Your Keyword List Part 1

We need to shorten your keyword list to a tightly targeted and highly profitable subset of your master keyword list. These are going to berepparttar 151019 words we use when crafting our web pages forrepparttar 151020 search engines.

Start by performing searches for each keyword phrase in your master keyword list at:

Google will tell yourepparttar 151021 total number of sites it has indexed forrepparttar 151022 keyword phrase that you are searching for. Copy this number into your master keyword list for each keyword phrase.

You will now haverepparttar 151023 data forrepparttar 151024 number of searches onrepparttar 151025 Yahoo-Overture network forrepparttar 151026 month andrepparttar 151027 number of competing websites for each keyword phrase in your list.

Think of these numbers as supply(websites) and demand(# of searches). Findingrepparttar 151028 supply/demand number for each keyword phrase will help you decide which one's you want to target.

You will have to use your own judgement here depending on your goals andrepparttar 151029 amount of traffic you would like to generate. Make sure you have a nice mix high traffic and niche keyword phrases in your master keyword list.

SEO for beginners

Written by Lee Rixon

I had a learned marketing friend of mine comment thatrepparttar information on SEO on our blog was ok for a propeller-head, but didn’t really help a business owner, so this article is intended to setrepparttar 150965 stage for information contained inrepparttar 150966 related articles.

Firstly - what is SEO? Well - its short for Search Engine Optimization, and itsrepparttar 150967 process of tuning up your web site so that it ranks better on search engines.

Why is that important? - well think of your web site as a book. It is sitting inrepparttar 150968 very large library calledrepparttar 150969 Internet, andrepparttar 150970 only people that know about it are friends and current business acquaintances. They knowrepparttar 150971 title ofrepparttar 150972 site and where it sits onrepparttar 150973 shelf.

What you are trying to do through SEO is to get your site listed inrepparttar 150974 equivalent ofrepparttar 150975 Internet catalog. That way people that are not intimately acquainted with who you are and what you sell will find you…..

Not only that - you are also trying to get your site listed atrepparttar 150976 top ofrepparttar 150977 index for a particular subject. There are millions of sites out there on every conceivable subject. If you sell widgets, then it won’t do you very much good if your site isrepparttar 150978 1543th listed under ‘widgets’. It would be like having a Yellow page advertisement where your business is listed in very small print atrepparttar 150979 back ofrepparttar 150980 book!

There are two ways that you can get your site listed highly -repparttar 150981 first is through paying for a listing - Google Adwords is one program that will help in that. These arerepparttar 150982 paid listings that you will see onrepparttar 150983 right side ofrepparttar 150984 page when you do a Google search. The second method is through Search Engine Optimization, which will raise your rankings inrepparttar 150985 main listings.

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