Finding Balance In A Tilted World

Written by Stephen Fairley


I was recently talking with one of my entrepreneur friends. He has started three businesses inrepparttar last several years—a budding entrepreneur. He was relating some ofrepparttar 104184 joys he has experienced in those enterprises: a sense of freedom fromrepparttar 104185 corporate world, pursuing his dreams and passions, setting his own schedule, controlling his destiny and a large potential for financial rewards.

However, he did mention a few downsides: little to no outside accountability, lack of consistent capital, feelings of loneliness, no steady revenue stream, feeling disconnected from others who don’t understand his drive to succeed, constant struggles to survive and a severe lack of work-life balance. Sound familiar?

I think most entrepreneurs struggle with similar issues, especially balance. There are many reasons they can give for their lack of life balance and low satisfaction: “I have too much work to do. I just need a few more hours to finish this project. I need more money. I have bills to pay. My business depends on my hard work. My family needs more income. I am solely responsible for developing, marketing, selling and servicing my product or service.”

Any or all of these reasons may be true, which might lead entrepreneurs to find great difficulty in managingrepparttar 104186 two sides of entrepreneurship—balance and success. How often do you struggle with working longer hours than you know you should to try and securerepparttar 104187 next sale? How many times has your family and friends tried to pull you away from your office this last month? Take a moment and count uprepparttar 104188 actual hours you have spent working this last week or month. There is alwaysrepparttar 104189 temptation to do a little more, work a little harder, talk to one more potential customer in hopes of making one more sale.

What specific things are you doing to take care of yourself: physically, emotionally, and spiritually? Many entrepreneurs overlook these vital areas of life in search of professional success, yet these areas are full of potential for sparkingrepparttar 104190 creative, outside ofrepparttar 104191 box thinking that leads entrepreneurs like yourself to discover life changing products and services and find a new perspective on your business venture.

ASSESS WHERE YOU ARE

Take a moment and write down these 8 life areas:

• friends & family • fun & recreation • physical environment & home • romance & significant other • fitness & health • career • finances • personal & spiritual growth

Next to each area assess where you currently are. On a scale of 1 to 7, with 1 being “completely dissatisfied” and 7 being “completely satisfied” mark how currently you are satisfied in each area. Add uprepparttar 104192 totals of all eight areas before reading further. The scoring is atrepparttar 104193 end of this article.

How To Make More Money

Written by Stephen Fairley


Every entrepreneur can make more money by giving something away for FREE. It is something that you don't have to create, you don't have to buy, and something you already have. It's your expert knowledge. If you are an entrepreneur or business owner, you have expert knowledge about something. It may be your product, your service or industry, but you can use this expert knowledge to attract people and turn them into paying customers.

Expert knowledge is one ofrepparttar most cost-effective tools you can use to promote your business and make more money. One ofrepparttar 104183 best ways to do this is to give away your special knowledge for free. Yes, that's what I said-for FREE. Many entrepreneur's are afraid if they give away something for nothing it will be perceived as valueless or ignored. They are often anxious about losing business by revealing too much to a prospective client. However, according to another perspective, namely that of your true potential customer, by giving away your expert knowledge you are adding value. They perceive you as someone who wants more than their money, you want a relationship. You are perceived asrepparttar 104184 honest expert. Your business is seen as one who wants informed customers. Let's take a look at what giving away your expert knowledge would look like.

PRODUCT BASED COMPANIES. Those of you who own product based companies, where you sell "widgets," have numerous opportunities to give away your knowledge. Many of your customers want information and an education. They want to know aboutrepparttar 104185 benefits,repparttar 104186 features,repparttar 104187 options, how it will cut costs or make them more money.

For example, if your business sells computer network infrastructures then you probably know something about them thatrepparttar 104188 majority of people do not. Most decision makers looking to purchase a network infrastructure for their business want to make a wise decision. They may be unaware ofrepparttar 104189 complexities of various systems, how they can be used effectively, what kind of components they need and what to expect to pay. Most decision makers want an education-not necessarily a comprehensive one, but an overview ofrepparttar 104190 critical buying points.

Action Step: A way to give away your knowledge is to have an "Askrepparttar 104191 Expert" section on your website where anyone can email a specific question to you for free advice. If you have a store front, develop separate brochures for anyone requesting information or coming to your store: one written forrepparttar 104192 "lay" person and one with allrepparttar 104193 detailed technical specifications.

SERVICE BASED COMPANIES. Entrepreneurs in many service based companies often have to work harder to develop customers. It is more difficult to sell something you cannot see, feel, or touch. However, your customers still want to know similar things about your service: what arerepparttar 104194 features,repparttar 104195 options,repparttar 104196 benefits, whether they can trust you, and how your services will either cut costs or make them more money.

For example, many business owners need special help inrepparttar 104197 area of financial management. They may know how to manage people, but not their accounts receivable. If your company delivers financial services, your job may involve showing them how your services can ensure their company's financial security by making their business more streamlined.

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