Finding A Great Advisor

Written by Robert Smethers

Finding an advisor with good small business ideas has never been easy. Small business consulting to help you with your small business can make a big difference. Advisors can help your small business with marketing, export and a whole host of funding from government grants and small business loans. One ofrepparttar biggest problems small business face is being able to afford an advisor and finding one without having to pay extremely high prices. Most consultants are too expensive for most small business. Federal business grants fromrepparttar 150838 Department of Commerce and some ofrepparttar 150839 other 26 government grants agencies will help your small business findrepparttar 150840 right consultant forrepparttar 150841 right price. If your small business wishes to sell overseas there are programs fromrepparttar 150842 International Trade Administration calledrepparttar 150843 Manufacturing and Services program. It is used by small business like yours, to increaserepparttar 150844 competitiveness and growth of U.S. industries and promote their increased participation in international markets throughrepparttar 150845 Department of Commerce. Government grants help pay for this program which include regular statistical reports; economic studies on current policy issues, such as international trade and industry competitiveness andrepparttar 150846 impact of Government regulations on industry; forecasts of industry/sector output, cost trends, and their general economic condition; information on industry structure, operations and technological developments. Advisory Services and Counseling for your small business are provided because; They serve asrepparttar 150847 Federal Government source of industry-specific expertise, negotiation and enforcement of bilateral and multilateral trade agreements, and industry and trade competitive analysis; for use byrepparttar 150848 business community, Federal program managers and policy-makers.

Finding weakness in the competitor strength.

Written by Arvind kumar

“The most perfectly designed package in use.” Above statement was made by Raymond Loewy onrepparttar six and half -ounce bottle of coca-cola folks in Atlanta (coca-cola base) obviously felt thatrepparttar 150837 coke bottle was there greatest strength. They used that in every add and even trade marked it.

But every strength has a inherent weakness Guerrilla marketer know that.

It was mix of Economic situation and shrewd use of Guerilla tactics in early thirties, which helprepparttar 150838 minnows of cola war raise their head aboverepparttar 150839 water line. Inrepparttar 150840 great depression, cash was scantly available.

Pepsi cola’s key marketing approach wasrepparttar 150841 12- ounce bottle that would sell for same nicked that would buy only six and half ounce of coca-cola. It was a brilliant strategy executed in a spectacular way it hitrepparttar 150842 mark, especially withrepparttar 150843 young cola, kids went for quantity rather than quality. Pepsi use this old saying and hitrepparttar 150844 bull’s eye. It was a perfect guerrilla attack. With limited budget coca-cola spent around $15 million in that year while Pepsi went with 12 ounce bottle with a $600,000 ad budget.

Now coke was in fix. They can’t go for each bottle capacity increase without scraping a billion dollar and their greatest strengthrepparttar 150845 six and half ounce bottle.

Guerrilla knows how to exploitrepparttar 150846 situation. Even a over whelming competitor strength. Pepsi know it would be difficult for coke to turn back and attack is a swift action and they will have a big time gap betweenrepparttar 150847 reaction, a year or two.

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