What is a niche?

According to Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted... a specialized market".

Have you noticed that despite closing of many businesses in these harsh economic times, local hobby train store is still around? That 'hole-in-the-wall' eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in same area?

The online business world reflects same trends as experienced in offline world - often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise not being served. Despite limitations of client base, targeted nature of business creates a devoted and active market - aim of any business.

HOW DO I FIND A NICHE?

Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information or you take a manual approach you must first start with ideas.

Some of ideas below may be obvious to you but if you overlook just one idea then you are losing business.

Business cards- yes it may be an obvious one but many people overlook it. Every person you meet is a potential client or at least visitor to your site. There are many places to get business cards printed both online and in your local high street or mall.

Printed Balloons- Everyone loves balloons, young and old alike, get a thousand printed up with your web site address on, give them out at party’s, send them as gifts in with your packages, put them on your car if you want to.

Vinyl Decal /Magnetic Signs– get a vinyl decal printed up with your website name on and put it in your rear car window. Everyone who is behind you in traffic jam will see it. Ask your family if they will put one in their car for you.