It's true that "content is king", but equally important to success in online marketing of any kind is contact. Not just one time "flash in pan" type either. You need to form relationships with your potential customers, and maintain it on a day to day basis. Remember, just as with content, good solid contact will get you good solid sales.
Developing relationships with your clients is paramount in any successful campaign, and to do this, you need more than a series of advertisements hitting airwaves. You have to "lock" your readers in so that you can get assurance that highest number of people are reading anything you send out.
In other words, you need to get yourself a mailing list of people who have signed up to get information from you. These people have agreed to hear what you have to say, and so will be more likely to open your emails than, say a cold contact would. You give them a taste of area of sales you're focusing on, and no doubt, they have similar interests.
So how do you go about getting a mailing list, and how do you keep track of it?
Obviously, you'll need a place for your potential customers to sign up. You can do this a few different ways:
1. You could create a simple sign up page on your website with a form on it that'll let you gather names and email addresses. Then place a link to that sign up page on your main site with a brief statement about what they'd be signing up to.
2. You could create what's called a "landing page" that also has a sign up form on it. Landing pages are good when you're working with Google AdWords or a similar advertising method. You could create an ad that simply states, "Get some free information about (your marketing focus) and be on road to success in no time." As link URL, you'd supply your landing page, where people could sign up. Add some pertinent info about your offer and you're on your way.
3. Or you could build newest form of page used to develop a good mailing list called "squeeze page." A squeeze page can be a stand alone web page that offers your readers some information about a product much like a sales copy page does. However, difference here is that you'll be splitting information into two separate pages thus giving only half of information along with an, "If you'd like to learn more, simply fill in form and you'll be immediately given a much better idea of what it's all about."