Find Powerful Keyword Phrases in Five Easy Steps!Written by Chet Childers
You may not realize it, but in next few minutes you are going to learn one of three most important steps to a successful pay-per-click campaign. That is, how do we find powerful keyword phrases in five easy steps? And best of all, these steps are absolutely free! As a start, you should focus on finding keyword phrases versus individual keywords. An individual keyword is usually too general in target and carries a higher bid price. For example, just think if you chose keyword "toys" and how many types of toys might come up in search results. We could have girl toys, boy toys, adult toys, child toys, youth toys, adolescent toys, pool toys, etc. If you were marketing toys for boys six to nine years old and bid on keyword "toys" you would probably spend an excessive amount and get a number of click-throughs from individuals that are not in your target market. So, how many keyword phrases do you need? Your goal should be a minimum of twenty keyword phrases with a target of seventy-five to one hundred. By time you apply matching options offered by pay-per-click search engine, you should have more than enough keyword phrases. Where do you find phrases? Keyword phrases can come from a number of sources. As a first step, take a look at your website and start listing possible keyword phrases. Think about your Unique Selling Proposition for your product or service and add to your list of keyword phrases. Who are your competitors? Go to your search engine of choice and do a quick search with your initial list of possible keyword phrases. Scan search results and select several web sites. Read text on selected web sites and add keyword phrases to your list. If you would like to get detailed in your search, review Meta tags for title, description and keywords. The simple way to do this is place your cursor in web site page, click right mouse button and select "View Source."
Now, add more keyword phrases to your list. Some of best sources for keyword search phrases are suggestion tools provided by pay-per-click search engines. Two of most popular are Overture Keyword Selector Tool and Google Adwords Keyword Tool. Go to Overture Keyword Selector Tool and enter your keyword or keyword phrase in search box. The tool will display for past month: your keyword phrase, number of searches, other keyword phrases containing your keyword phrase and number of searches for other keyword phrases. You should be able to add a number of keyword phrases to your list that perhaps you haven't thought of plus you get one other key piece of information.
Tips for maximizing the effectiveness of your PPC ad campaignsWritten by Hamoon Arbabi
1 - Write clear and concise ad copy that tells potential customers EXACTLY what they will find after link is clicked. Since you have to pay cash for each and every click, you want to limit clicks to those people who are truly interested in what you're offering!
2 - Be creative with keywords but be precise in ad copy. While you want ad copy to be very precise in describing your offer, you want as many people as possible to see ad in first place. Using several variations of wording in your key phrases and synonyms for your keywords you can ensure that your ad will be displayed for a wide variety of search terms. Then your laser-targeted ad copy will "weed out" those who just aren't interested in your particular offer.
3 - Link ad to EXACT landing page of offer described in ad, NEVER to your home page. If your prospects have to search for a link to offer, they simply won't do it in most cases. The web is all about instant gratification, and "back button" is used extensively when people click on a link only to find something that wasn't described in ad.