Find Powerful Keyword Phrases in Five Easy Steps!

Written by Chet Childers

You may not realize it, but inrepparttar next few minutes you are going to learn one ofrepparttar 105843 three most important steps to a successful pay-per-click campaign. That is, how do we find powerful keyword phrases in five easy steps? Andrepparttar 105844 best of all, these steps are absolutely free! As a start, you should focus on finding keyword phrases versus individual keywords. An individual keyword is usually too general in target and carries a higher bid price. For example, just think if you choserepparttar 105845 keyword "toys" and how many types of toys might come up inrepparttar 105846 search results. We could have girl toys, boy toys, adult toys, child toys, youth toys, adolescent toys, pool toys, etc. If you were marketing toys for boys six to nine years old and bid onrepparttar 105847 keyword "toys" you would probably spend an excessive amount and get a number of click-throughs from individuals that are not in your target market. So, how many keyword phrases do you need? Your goal should be a minimum of twenty keyword phrases with a target of seventy-five to one hundred. Byrepparttar 105848 time you applyrepparttar 105849 matching options offered byrepparttar 105850 pay-per-click search engine, you should have more than enough keyword phrases. Where do you findrepparttar 105851 phrases? Keyword phrases can come from a number of sources. As a first step, take a look at your website and start listing possible keyword phrases. Think about your Unique Selling Proposition for your product or service and add to your list of keyword phrases. Who are your competitors? Go to your search engine of choice and do a quick search with your initial list of possible keyword phrases. Scanrepparttar 105852 search results and select several web sites. Readrepparttar 105853 text onrepparttar 105854 selected web sites and add keyword phrases to your list. If you would like to get detailed in your search, reviewrepparttar 105855 Meta tags forrepparttar 105856 title, description and keywords. The simple way to do this is place your cursor inrepparttar 105857 web site page, clickrepparttar 105858 right mouse button and select "View Source."

Now, add more keyword phrases to your list. Some ofrepparttar 105859 best sources for keyword search phrases arerepparttar 105860 suggestion tools provided byrepparttar 105861 pay-per-click search engines. Two ofrepparttar 105862 most popular arerepparttar 105863 Overture Keyword Selector Tool andrepparttar 105864 Google Adwords Keyword Tool. Go torepparttar 105865 Overture Keyword Selector Tool and enter your keyword or keyword phrase inrepparttar 105866 search box. The tool will display forrepparttar 105867 past month: your keyword phrase,repparttar 105868 number of searches, other keyword phrases containing your keyword phrase andrepparttar 105869 number of searches forrepparttar 105870 other keyword phrases. You should be able to add a number of keyword phrases to your list that perhaps you haven't thought of plus you get one other key piece of information.

Tips for maximizing the effectiveness of your PPC ad campaigns

Written by Hamoon Arbabi

1 - Write clear and concise ad copy that tellsrepparttar potential customers EXACTLY what they will find afterrepparttar 105842 link is clicked. Since you have to pay cash for each and every click, you want to limitrepparttar 105843 clicks to those people who are truly interested in what you're offering!

2 - Be creative withrepparttar 105844 keywords but be precise inrepparttar 105845 ad copy. While you wantrepparttar 105846 ad copy to be very precise in describing your offer, you want as many people as possible to seerepparttar 105847 ad inrepparttar 105848 first place. Using several variations ofrepparttar 105849 wording in your key phrases and synonyms for your keywords you can ensure that your ad will be displayed for a wide variety of search terms. Then your laser-targeted ad copy will "weed out" those who just aren't interested in your particular offer.

3 - Linkrepparttar 105850 ad torepparttar 105851 EXACT landing page ofrepparttar 105852 offer described inrepparttar 105853 ad, NEVER to your home page. If your prospects have to search for a link torepparttar 105854 offer, they simply won't do it in most cases. The web is all about instant gratification, andrepparttar 105855 "back button" is used extensively when people click on a link only to find something that wasn't described inrepparttar 105856 ad.

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