Marketing: Find Clients By Saying No

Find Clients By Saying No

Written by Susan Harrow

***Permissions***

You have permission to publish this article in its entirety electronically, in print, in your ebook, or on your web site, free of charge as long as no changes to repparttar content are made and you include my byline, copyright, and resource box. Please notify me of publication by sending an email with a copy of your publication to: mailto:newslettereditor@prsecrets.com Thanks!

===Article Follows===

Find Clients By Saying No

1. Nourish your secret inner life.

*If we have little idea of what we really want from our lives, or what a soulful approach might mean, then often repparttar 119666 only entrance we have into soul comes from repparttar 119667 ability to say a firm no to those things we intuit lead to a loss of vitality....But in repparttar 119668 continuous utterance of repparttar 119669 no is a profound faith that repparttar 119670 yes will appear....One way to come to yes is to say no to everything that does not nourish and entice our secret inner life out into repparttar 119671 world.* David Whyte, *The Heart Aroused: Poetry and repparttar 119672 Preservation of repparttar 119673 Soul in Corporate America.* If you're longing for something to say yes to other than another pile of paperwork, this book will help keep your heart in your work- or get you out of work that doesn't have heart. Order it at: http://www.amazon.com. Keep in mind what you're trying to accomplish when you're marketing yourself so you can use your inner and outer resources most effectively.

2. Say no to whatever doesn't thrill you.

In repparttar 119674 course of every week I say no to people who want to hire me for media coaching or marketing strategies. Not because I don't think they have something to offer, but because it doesn't thrill me. Over time, less and less people who I'm not interested in call me. This week I've brainstormed with a career counselor on discovering repparttar 119675 type of clients with whom she wants to work. She has extensive experience in repparttar 119676 corporate world with Fortune 500 companies and is shifting her business to include artists and entrepreneurs who are thoughtful and passionate people. I invited her to focus on repparttar 119677 qualities of repparttar 119678 people she wants as clients versus their profession. If you're inclined, start your own list today. She continues to work on a detailed list and already two new potential clients called her last week that suit her criteria. To create a swifter transition from her business background to attracting a more creative clientele I suggested she offer her services free to her artsy friends.

Postcard Marketing Done Right

Written by Joy Gendusa

Say it with a post card. A well designed, colorful, high impact postcard in repparttar

mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is repparttar 119665

perfect start to new sales - this is one of repparttar 119666

key small business marketing strategies. For repparttar 119667

recipient: •You don't have to open a post card! •You see it right away, repparttar 119668

bright picture is not hidden from view by an envelope. •The message leaps right out and you can't ignore it or throw it in repparttar 119669

trash unopened (the fate of many bulk mail pieces). For repparttar 119670

marketer: •Save money. You can mail a post card 1st class for less than repparttar 119671

cheapest letter rate. •No stuffing required. Postcards win out on all counts. Check out repparttar 119672

following case study. Here is what one successful postcard marketer had to say:

“The immediate result was many times more than we had expected and we even had to reduce repparttar 119673 number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% response is considered very good for a mailing but we are getting at least triple that amount! To give you some idea, repparttar 119674 first week's mailing went out to our oldest customer account, most of whom hadn't done business with us for over a year. The first week after repparttar 119675 post cards went out we got a 3% response on those accounts. And 6 weeks later we are still getting calls from those accounts.

Cont'd on page 2 ==>