Financial Planners Publicity and Marketing: Live By The CalendarWritten by Ned Steele
The media live by calendar. Your story pitch might miss mark with them first time out, solely because it’s out of whack with seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offering media your 10 tips on backyard barbecue safety morning after Labor Day).
But come back when time’s right, and you just might be golden: Personal finance and holiday season… Record keeping techniques for tax time... Saving for college at back-to-school time.
In fact, for just about any topic, with a little thought and creativity, you can work your way through calendar and fill out a whole year’s worth of media stories based on seasonal tie-ins. You probably won’t land every story, but you will increase your results dramatically simply because you are stepping up to plate – and getting to contact reporters – more often.
Following seasons is one of best – and easiest – ways to slice your topic.
Here’s one example. Let’s say our topic – we consult, write, and speak about it for a living – is time management. A yearlong spin through calendar might start with this:
Don't Wait, Financial Planners--Media Folks Want Your Free Publicity Ideas Months in AdvanceWritten by Ned Steele
Looking to get your name into a magazine? You need to be thinking ahead--way ahead. Magazines start planning their issues as much as six months before their publication date.
In January, when you are muttering about expensive heating bill, magazine writers are penning tips about staying cool. In June, while you lie on beach, they are researching hot new Christmas toys.
If you call a magazine reporter in March with tax tips for April 15th, they will be more than a little bit annoyed. They finished their tax articles months ago and are working on back-to-school pieces.
When you have a story pegged for a specific date, contact magazine folks as far ahead of time as possible. They will respect your understanding of magazine game.