Financial Planners Publicity and Marketing: Live By The Calendar

Written by Ned Steele

The media live byrepparttar calendar. Your story pitch might missrepparttar 144462 mark with themrepparttar 144463 first time out, solely because it’s out of whack withrepparttar 144464 seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offeringrepparttar 144465 media your 10 tips on backyard barbecue safetyrepparttar 144466 morning after Labor Day).

But come back whenrepparttar 144467 time’s right, and you just might be golden: Personal finance andrepparttar 144468 holiday season… Record keeping techniques for tax time... Saving for college at back-to-school time.

In fact, for just about any topic, with a little thought and creativity, you can work your way throughrepparttar 144469 calendar and fill out a whole year’s worth of media stories based on seasonal tie-ins. You probably won’t land every story, but you will increase your results dramatically simply because you are stepping up torepparttar 144470 plate – and getting to contact reporters – more often.

Followingrepparttar 144471 seasons is one ofrepparttar 144472 best – and easiest – ways to slice your topic.

Here’s one example. Let’s say our topic – we consult, write, and speak about it for a living – is time management. A yearlong spin throughrepparttar 144473 calendar might start with this:

Don't Wait, Financial Planners--Media Folks Want Your Free Publicity Ideas Months in Advance

Written by Ned Steele

Looking to get your name into a magazine? You need to be thinking ahead--way ahead. Magazines start planning their issues as much as six months before their publication date.

In January, when you are muttering aboutrepparttar expensive heating bill, magazine writers are penning tips about staying cool. In June, while you lie onrepparttar 144461 beach, they are researchingrepparttar 144462 hot new Christmas toys.

If you call a magazine reporter in March with tax tips for April 15th, they will be more than a little bit annoyed. They finished their tax articles months ago and are working on back-to-school pieces.

When you have a story pegged for a specific date, contact magazine folks as far ahead of time as possible. They will respect your understanding ofrepparttar 144463 magazine game.

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