Financial Planners, Increase Your Search Engine Ranking with Web ArticlesWritten by Ned Steele
The goal of free publicity is to get your name in front of as many people as possible. So if you write an article, don't bury it on your web site.
Why hide it? You want as many eyes as possible to see your intelligent professional advice. So offer that article to other web sites.
Articles you author that appear on someone else’s web site – a professional association’s, another organization’s, your target market’s news and resource sites – are powerful publicity tools. Get on them. When prospective clients find your article on someone else’s site, you can drive them right over to your site by telling them they will find deeper information there.
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free PublicityWritten by Ned Steele
One big mistake that many marketing-minded financial planners make when contacting media is to drop what's called an "information dump."
Sending a reporter statistics on growth of your business (no matter how impressive) or on success rate of your stock picks (no matter how propitious) will simply overwhelm them and will not garner publicity.
What reporters want is a story – a smaller piece of information that is likely to hold their attention and help their readers, viewers or listeners.
Help media slice and dice your professional knowledge into bits they can use. Pre-slice and dice it for them. Because when you do, you increase our odds of getting publicity.