Financial Planners, For Best Publicity Results, Make Sure Reporters Comprehend Your Topic

Written by Ned Steele

Don't assume that a reporter understands financial planning. If anything, assumerepparttar opposite until proven wrong. See if you can't develop a couple of questions forrepparttar 144692 reporter that delicately explore their subject-matter knowledge. Freddy Newshound may cover personal finance, but he’s no expert. He may have started onrepparttar 144693 beat yesterday and not know a T-Bill from a municipal bond.

Fill in any necessary gaps so thatrepparttar 144694 reporter can grasprepparttar 144695 significance and context of your story. Making assumptions about a reporter’s knowledge base is risky business.

You can also enhancerepparttar 144696 reporter's understanding of your topic by avoiding industry jargon. You’d be amazed at how much of it creeps unconsciously into our daily language. Save it for professional peers – except for an elite few trade press reporters,repparttar 144697 media will be confused by it.

Free Radio Publicity for Marketing-Minded Financial Planners

Written by Ned Steele

Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily byrepparttar voice you hear on air, but by people called producers.

Getting to know producers, and giving them reasons to showcase you on air, is a very doable for most people in most towns. How? The same way you'd contact a print reporter, which I discuss in my other articles for financial planners.

Getting onrepparttar 144619 radio is possible in huge markets like New York and L.A. too, but it’s not forrepparttar 144620 weak orrepparttar 144621 timid.

Radio stations love to team with community resources

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