Financial Planners, For Best Publicity Results, Make Sure Reporters Comprehend Your TopicWritten by Ned Steele
Don't assume that a reporter understands financial planning. If anything, assume opposite until proven wrong. See if you can't develop a couple of questions for reporter that delicately explore their subject-matter knowledge. Freddy Newshound may cover personal finance, but he’s no expert. He may have started on beat yesterday and not know a T-Bill from a municipal bond.Fill in any necessary gaps so that reporter can grasp significance and context of your story. Making assumptions about a reporter’s knowledge base is risky business. You can also enhance reporter's understanding of your topic by avoiding industry jargon. You’d be amazed at how much of it creeps unconsciously into our daily language. Save it for professional peers – except for an elite few trade press reporters, media will be confused by it.
| | Free Radio Publicity for Marketing-Minded Financial PlannersWritten by Ned Steele
Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by voice you hear on air, but by people called producers. Getting to know producers, and giving them reasons to showcase you on air, is a very doable for most people in most towns. How? The same way you'd contact a print reporter, which I discuss in my other articles for financial planners. Getting on radio is possible in huge markets like New York and L.A. too, but it’s not for weak or timid. Radio stations love to team with community resources
|
