Finally - New Spam Prevention Product That Works!

Written by Lee Traupel

Businesses and consumers are drowning in a never-ending deluge of Spam (junk mail) - according to reports just released by Quris, Inc. Spam has increased 450% from June of 2001 to now. Furthermore, 70% of respondents indicated they are receiving so much e-mail inrepparttar form of Spam that it's negating their acceptance and responsiveness to legitimate opt-in e-mail messages (permission based). The average business user is forced to spend 20-30 minutes a day wading through Spam clogged e-mail in-boxes trying to separate legitimate e-mail fromrepparttar 109609 junk in order to deleterepparttar 109610 latter.

Many companies have tried to offer Spam solutions that are based primarily on filtering technology. But, most of these products and services have not worked well in practice -repparttar 109611 ingenious spammers have learned work arounds by constantly changing their fake e-mail addresses and text to avoidrepparttar 109612 blocking filters. It's been a war of attrition to date andrepparttar 109613 spammers have been wining so far!

I am pleased to report that one company has developed an elegant but simple solution that has blocked 100% ofrepparttar 109614 Spam that was sent to me during a test period of five days. The company is DigiPortal Software, Inc. and their Spam killer application is called ChoiceMail. It works extremely well, is easy to setup and only costs $29.95 (introductory price) and they even offer a fourteen-day trial period for no charge to test driverepparttar 109615 product. And,repparttar 109616 solution runs on your desktop and does not necessitate your working with a third party server and doesn't require any service charges. Most importantly, it putsrepparttar 109617 burden of proof onrepparttar 109618 Spammers, forcing them to have your permission to contact you.

Here is how DigiPortal's clever solution and software work: You download or purchaserepparttar 109619 software and install it on your PC (sorry PC version only right now) and setup your approval list by exporting your address book. From that point forward ChoiceMail automatically assumes all inbound e-mail is Spam and it blocks any e-mail that is not on an approved list that you have created.

Ifrepparttar 109620 e-mail sender is on your approved list it makes it through to your inbox; if not, then ChoiceMail blocksrepparttar 109621 mail address and adds it to a rejection list and sendsrepparttar 109622 sender a notification that you're on a "permission network" and that he/she has to click through to a web site and send you a message by filling out a form that automatically forwardsrepparttar 109623 person's message to you, so you can elect to receive it or not.

Half-Baked E-Mail

Written by Harry Hoover

If you are serious about adding e-mail to your marketing mix, you should take e-mail seriously enough to develop a plan for it. Too many organizations launch a half-baked e-mail program and then are disappointed when it doesn’t live up to expectations.

The plan does not have to be as long as War And Peace, but it must include a few key elements so that you can develop a focused, targeted, measurable program that gets results. At a minimum, here arerepparttar elements that I recommend:

• Objectives

• Audience Definition

• Key Messages

• Format

• Tactics

• Timeline

• Budget

• Measurement

First, determine what is it that you wantrepparttar 109608 e-mail program to achieve from marketing and communications perspectives. Is this a newsletter designed for relationship management purposes, or is it a sales-oriented vehicle? Are you trying to build awareness, generate leads, increase web traffic, encourage loyalty, or close sales?

Next, you need to define audiences. Who are you trying to reach? What do you know about them from demographic and psychographic perspectives? Are you addressing multiple audiences? If so, do you need to segment your audiences and develop e-mails with different messages? How will each audience profit from our communications.

Now, what is it you want to say to each audience? What’srepparttar 109609 nature ofrepparttar 109610 content? Will this include just editorial information or will it also contain some sales-oriented material?

Closely tied to messages is your format. Are you producing a newsletter with a lot of editorial material, or does it contain just brief snippets of information? Is it an announcement list, a discussion list, or just commercial messages? Think about your audiences as you developrepparttar 109611 most appropriate format.

Cont'd on page 2 ==> © 2005
Terms of Use