In fact, coming up with winning product ideas is no more complicated than fixing holes in a road. Here's how road repair works...

You walk road. Every time you find a hole, you fill it. 'The road' is marketplace. It's where your customers are. 'Walking road' is market research. It's about finding holes, finding out what customers like and don't like. 'Filling holes' is creating products that satisfy specific needs of specific marketplaces.

If you want success on Internet, focus on filling holes in road. In other words, focus on a specific market, find out what's missing and then develop a product that fills 'the hole.'

That way, instead of trying to create a product from thin air, your knowledge of market and what's missing from it becomes a clear blueprint that tells you exactly what to build.

How do you find out what's missing? Simple. You listen. And then you fill hole with exactly what is needed. --- A concrete example of 'road repair' method at work.

A lot of people want to break into Internet marketing seminar business. As markets go, it's one of toughest ones on earth. The market is limited, there's a ton of competition, and many of people in it have no problem making fake claims and offering false promises.

However, what I have seen in these ten years of time is that originality and simplicity survives, just like Mona Lisa’s smile.

So I have decided to take your minds on a way back machine and look into how far we have reached in Internet marketing arena. So fasten your seat belts and hang on to your eyeballs, as I take you right from start to current situations prevailing in Internet marketing world.

Starting Point: Affiliate marketing, Banner adds, Classified Adds (1995)

* Who hasn’t heard of Amazon.com, biggest giant of Affiliate marketing technology. Amazon.com started with this technology in year 1995 and is now a multi billion-dollar company with biggest affiliate marketing network on entire web.

Soon many companies adopted this technology and were very successful. Affiliate marketing involves selling your product to normal users by a third party who are known as “affiliate marketers”. These resellers sell your product for a timely commission.

* Now coming to banner ads, it was also considered as a good marketing technology in order to increase sales of your product. Banner ads, which are small graphical images, display ad for your product. Many huge sites like Yahoo and MSN use “Banner Advertising” and in process lure in customers to buy their products.

* Classified Ads on other hand were also successful but had some drawbacks. Like a huge number of marketers submitting their ads on large portal websites, wouldn’t get notice of potential buyers easily. Later, it became highly unprofessional by Internet marketing gurus, to display classified ads.

Next Stop: Search Engine Optimization, E- mail marketing (1998)