Fight For Online Visibility

Written by Vyacheslav Melnik

Would you like to prevent Internet users from visiting your website? You may feel that you're asked a silly question. But then think about why so many investors are silently watching how their web projects are doomed to invisibility fromrepparttar outset despite nobody wants to conceal his or her own website fromrepparttar 128126 public.


Inrepparttar 128127 Internet's Middle Ages - eight to ten years back, everything related torepparttar 128128 Web was extremely expensive, from Internet access to web design and programming to hosting, and creative folks built their first websites mostly from a perspective of future opportunities. The then start-ups tried to attract their audiences by interesting information and colorful pictures in hopes thatrepparttar 128129 visitors will find their web pages somehow, through ads or otherwise, and rememberrepparttar 128130 useful Internet address (URL) or add it to favorites in order to come back again and again.

But times have changed. Now, with almost forty million of active domains and twenty million of websites,repparttar 128131 archaic approach to entering any online market doesn't work. It's no longer enough to have nice graphics and useful information on web pages and drive some additional traffic to a site via banner ads. To be visible, websites have to compete fiercely for search traffic. Those players onrepparttar 128132 Web who don't understand new harsh realities are just losing their money and online niches to rivals.

Power of Search

Today's Internet users aren't inclined to compile lists of useful web addresses and then copy and paste or type in domain names like "" Of course, an average web surfer has a number of pages bookmarked inrepparttar 128133 browser, but when it comes to searchingrepparttar 128134 Web for information, products or services,repparttar 128135 user goes to a search site and type relevant words or phrases in a search box. What would you do if you needed, for example, a vacuum cleaner orrepparttar 128136 latest news on a Cabinet reshuffle in Myanmar? Yes, you visit your favorite search site and type in your key search terms there, say, "vacuum cleaner" or "cabinet reshuffle myanmar." The search site will display you its search result page or pages with many links torepparttar 128137 information you need. It's simple and effective.

The search sites have become an integrated part ofrepparttar 128138 overall Internet industry and can be classified into two major groups: search engines and directories. The search engines use special programs; so-called spiders or crawlers travelrepparttar 128139 web, scan web pages and include them in search engine databases. Contrary torepparttar 128140 search engines that store information about web pages,repparttar 128141 Internet directories are supported manually by human editors, have no automated programs and list websites by categories. Google, MSN, AltaVista, AOL and AlltheWeb arerepparttar 128142 most popular search engines on a global scale. Yahoo! and DMOZ (ODP) are particularly noteworthy among global directories. Yandex and Rambler - each has a search engine and a directory - have actually captured a search market in Russia and other CIS countries despite they now face tough competition from Google. There are local search sites atrepparttar 128143 deeper regional level as well. Ukraine, for example, has and (directories), and and (search engines) that are besieged by competition fromrepparttar 128144 likes of Google, Yandex and Rambler.

Whatever marketing researches you do, whatever sophisticated web design and programming technologies you apply and whatever great website you launch, your web project will always remain hidden from your target audiences unless your web pages get into search engine databases and are listed amongrepparttar 128145 first 30 search results. Every online business comes to this conclusion sooner or later. Sometimes it happens too late when designers has already sucked in all website budget and sacrificed potential search traffic for expensive and unnecessary graphics or codes.

Lost in Design

Did you ever happen to talk a web project over with a design studio? Seasoned website owners know there are five points which you will be reverted to, no matter what goals you actually wish to get. These sacred cows are "logo, programming language, colors, graphics and site structure." When you ask designers about visibility of a website to your target audiences, its projected positions onrepparttar 128146 search engine result pages and whether their design concept improves or worsens those positions, you always hear something like "... our team ...creative approach ...newest technologies ...clear design ... harmonizing colors" and so on which return you torepparttar 128147 above five dogmas. If you aren't strong enough to resistrepparttar 128148 spell they used to cast over a client, you'll became addicted to graphics and forget about your primary objectives - visibility to Internet users and high rankings in search engines. Among those who fall intorepparttar 128149 trap of misunderstanding their own goals are not only newbies, but also experienced folks whose websites have plummeted down in search engines from Top10 to invisibility since they unreasonably agreed to "upgrade" their "obsolete" content-rich recourses to splash pages and inner pages heavy on flash animation and programming codes.

Doorway Pages: The Ancient Art Of Search Engine Positioning

Written by Cal Gulla

To spam or not to spam … that isrepparttar question. Sincerepparttar 128125 dawn ofrepparttar 128126 SEO community spam and spam tactics, including doorway pages, have been used and often abused by those hoping to attain higher ranking onrepparttar 128127 search engines. The problem with these tactics is that they are often short-lived asrepparttar 128128 search engines work hard to keep up and eventually penalize sites using these tactics. So what can a Webmaster do to attain top positioning?

In this article we will focus onrepparttar 128129 use of doorway pages in this, part one of three articles covering commonly used spam tactics andrepparttar 128130 more “legitimate” (we’ll call anything thatrepparttar 128131 search engines haven’t spoken out against “legitimate”) methods for attaining these top positions.

What will be covered in this article?

-Doorway pages and why they are penalized -What can you do to providerepparttar 128132 same effect for your website withoutrepparttar 128133 risk

Doorway Pages And Why They Are Penalized

By definition doorway pages are pages of with keyword heavy content, not meant to be seen byrepparttar 128134 visitor but which are designed to attain high rankings on search engines. There is generally a forward or redirect on this page which will takerepparttar 128135 searcher to a “pitch page” or index page.

Because these pages serve no useful function other than attaining high rankings,repparttar 128136 search engines have attempted time and time again to penalize sites using them.

As “intelligent” as many search engine algorithms are, webmasters and “black arts” SEO’s are constantly in a battle with them to workaroundrepparttar 128137 detection of redirect technology. Inrepparttar 128138 end however, virtually every technology will be found out. When you’re site hitsrepparttar 128139 top 10 and your competitors noticerepparttar 128140 redirect they are likely to report you and then Google will take a look at how you’ve done it and add detection for that tactic. Basically, using redirect technology may work for a while however it will get found out eventually so it should only be used if you are using a dummy domain that you want to discard, or if you just don’t care if your site gets blacklisted.

What can you do to providerepparttar 128141 same effect for your website withoutrepparttar 128142 risk?

Until recently there was only one commonly used tactic that would providerepparttar 128143 same effect for your website withoutrepparttar 128144 use of a redirect and that was hidden text. The problem with hidden text now is that … once again …repparttar 128145 search engines have built into their algorithmsrepparttar 128146 ability to detect it. This is relatively simple; ifrepparttar 128147 background isrepparttar 128148 same color asrepparttar 128149 text then it is considered hidden (a fairly obvious detection strategy right?).

Cont'd on page 2 ==> © 2005
Terms of Use