Did you know that you could turn
tables on Google and actually use its search engine to generate money?Google Adsense pays you money in exchange for being allowed to publish paid-for ads on your web site. The clever thing is that ads are related to what your users are looking for on your site. If used correctly they can both enhance your site and make you money.
So how does it work? Google provides you with its AdSense HTML code, which you place on your web pages. Then, Google automatically “reads” your pages and decides on best ads to display.
It uses a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and overall link structure of web. It says it knows what a page is about and can precisely match Google ads to each page.
AdSense also uses geo-targeting to serve Google ads to your pages that are specific to a user's region and language, based on their IP address. This means that ads that are served to a user from Australia may be different than those that appear for a user from Canada.
If a visitor clicks on one of ads they get taken to advertiser’s web page and you get paid cash – easy!
Well, not quite. First you must have a site with plenty of visitors, otherwise it isn’t worth effort. Secondly, your page must be set up in such a way that Google stands a chance of working out what you are trying to promote or sell. In essence, you need to look at your page title, headings and initial copy to make sure that Google matches right ads to your page.
For example, on my page devoted to digital photography courses, I don’t want to advertise rival courses. So what I do is ensure that first words on page are “digital cameras”, not “digital camera courses”. That away, Google shows ads for companies selling cameras, not training courses.
Don’t expect to earn a fortune. Google is a bit cagey about its ad rates, but you typically earn a few cents per click. Advertisements for casino or other gambling sites could make you up to a dollar or more for each click though.
On downside, very nature of Google Adsense means that users navigate away from your site, which may not be in your best interests.
If you want to see Google Adsense in action go to http://www.infotechcomms.net/courses1.htm or http://www.greatshortbreaks.com. Both these pages have been carefully optimised to throw up ads that I want.
