You have permission to publish this article electronically or in print, free of charge, as long as bylines are included. A courtesy copy of your publication would be appreciated - send to: John@TheStreetKid.comThe Neuro-Science Of Losing The Weight You Hate And Keeping It Off Past Summer
Are you one of 90 million Americans who are currently on a diet? Do you lose weight only to gain every ounce of it back? Well you’re not alone.
The national center for health statistics suggests that over 64 % of Americans are overweight and that figure is growing every year. There are currently over 300 books on dieting and over 16,000 variations of diets from which to choose. People spend over $40 billion a year on every magic potion or pill that they think will help them lose weight they hate. Unfortunately, 95% gain back all weight only to once again look for next hot new diet. John Assaraf, one of world’s leading optimum performance experts, suggests we look at cause of this epidemic instead of relying on diets and temporary weight loss tricks.
“People don’t understand how their brain functions and therefore gain all weight they lose 99% of time,” said John Assaraf. “To diet using will power and exercise is absolutely worst way to take off weight you hate, if you want to keep it off for good."
Will power is a very short-term solution for weight loss since it is controlled by conscious mind. The latest scientific research shows that non-conscious, conditioned side of your personality controls five sixths of your behavior and therefore your long-term results.
This means that 83% of time you are acting automatically at a non conscious level and explains why you regain all your weight back. For permanent weight loss, you must re- train 5/6th your brain if you really want to keep it off.
AMYGDALA
A recent discovery has to do with your amygdala. This part of your brain doesn’t like change and will release neuro-transmitters anytime you try to change something in your life like your weight. It picks up any deviation from your normal weight and basically causes you to revert back to your old patterns of thoughts and behaviors. It works exactly like thermostat in your home that automatically picks up any change in room temperature and then automatically corrects it. This explains why people on diets often go on eating binges even while they are on their diet.