Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.
Search engines aren't all that different from people. When faced with a ton of choices, they want to know which sites are best. And, best sites are ones that give most accurate and relevant information.
Good content serves three main purposes:
1. Search engines will rank your site higher for keywords and phrases included within your content.
2. Users will return to your site, and recommend it to others
3. Other sites will link to you, which will improve your linking popularity and make your web site visible to spiders.
But, how do you get good content? Simple. You write it, or get someone else to write it for you, using keywords and phrases your visitors will actually use on a search query.
Feeling a little hot under collar? Relax. It's not as difficult as it sounds. Anyone can learn to write for crawler search engines. It just takes a little planning, detective work and focus. Ready to begin? Follow steps below and you'll be writing like a pro in no time.
1. Determine which keywords and phrases you want to target
Before you sit down to write anything, you'll need to decide which keywords and keyphrases are relevant to your site. One of best ways to do this is to use Word Tracker keyword tracking service at www.wordtracker.com. Word Tracker receives its data from Dogpile and Metacrawler search engines and estimates search counts for all other search engines based on its market share. You can sign up for a day, a week, a month or a year.
Another good way to find keywords your visitors are using is to look at your site's server logs. These will tell you what phrases people are using to find your site. Some keywords will be too competitive. For example, keywords "real estate" will return hundreds, if not thousands of search results, and may not place your site near top, but "Houston Real Estate" or is more focused and targeted to a particular query.
If you want your site to be included in local and regional searches you may want to design your site with local searches in mind, even if you also market globally. How do you do this? Just include local keywords such as address, city, state, province and zip code in header or footer of your web pages. For example:
XYZ Business Consultant, 3657 Acacia Avenue, Santa Cruz, California 95067. Tel: 408 746 8954. Located close to San Jose, CA.
That way you have a much better chance of getting a first page listing on a localized search.
2. Scatter your chosen keywords and phrases throughout your text.
Let's say one of keyphrases you want to target is "cotton duvets". You'll want to weave this phrase throughout your copy without making it sound stilted or contrived. Remember, you still need to persuade your prospects to buy your product, so don't be tempted to write paragraphs like this: