Features vs. Benefits - The Mystery Revealed

Written by Butch Pujol

This article may be reprinted providedrepparttar resource box's, Web address's and copyright information remain.

Whenever someone mentions advertising or sales you can be sure repparttar 108205 phrase "features vs. benefits" will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, benefits do. However, exactly what is a benefit and how do you turn features into them?

Let's get some definitions set forth first. A feature is an attribute of a product or service. Web site hosting companies will often tell you there package offers "catch all" email addressing. That's a feature. That type of email is a mechanical part ofrepparttar 108206 hosting package.

To determinerepparttar 108207 benefit, you look at howrepparttar 108208 catch all email adds value torepparttar 108209 customer. In other words, "What's in it for me"?

The customer doesn't care aboutrepparttar 108210 mechanical feature ofrepparttar 108211 hosting. What they do care about is howrepparttar 108212 catch all email can improve their life. Catch all email allows anything typed beforerepparttar 108213 "@domainname.com" to go throughrepparttar 108214 system and make it torepparttar 108215 "primary" email box. The benefit of catch all email is that even messages with a misspelling in them make it through so you stay in contact with your customers. Every online business owner cares about that.

One ofrepparttar 108216 most effective ways to derive benefits from features is to address problems or concerns your customers have. Let's turn our attention torepparttar 108217 ebook industry for a moment and define some concerns these customers might have.

When publishing an ebook,repparttar 108218 concern is primarily about gettingrepparttar 108219 information across to readers. It needs to be in a format they can readily access. While readingrepparttar 108220 sales copy for some ebook compilers, repparttar 108221 phrase "no reader required" came up. This is a feature. It didn't mean much to me until I readrepparttar 108222 benefit

Things You Might Like to Know about Copyrights

Written by Jan K.

You may be underrepparttar false impression that before you can get your text published, you must "getrepparttar 108204 copyright" to your own written material. You might also think that in order to getrepparttar 108205 copyright, you must "apply" for it. This is just not so. Inrepparttar 108206 following few paragraphs, I'll give you some simple facts about copyrights that may help you in your quest to get published. First, it is important to understand that you cannot "copyright" an idea; you can only copyright what you have written. That is, you might have just writtenrepparttar 108207 greatest self-help manual on how to breed guppies. And you did, indeed, file for your copyright withrepparttar 108208 Library of Congress. Three weeks after completingrepparttar 108209 formal copyrighting process, you find out thatrepparttar 108210 manager of your neighborhood pet store (where you've been buying your guppies) has just soldrepparttar 108211 TV rights to a new hit show "Breeding Guppies" and he is using many ofrepparttar 108212 same principles that you've outlined in your manual on how to go about guppy breeding. So, naturally, since this isrepparttar 108213 21st Century and you live in America, you want to suerepparttar 108214 guy. You think you have a sure thing, and you are dreaming ofrepparttar 108215 million-dollar award thatrepparttar 108216 jury is sure to give you. But…you'd better not put a down payment on that Guppy Farm in Iowa just yet. The manual you wrote,repparttar 108217 exact words, phrases, sentences, paragraphs, and chapters that you wrote, belong to you. It is illegal for anyone to reproduce or use any of that text, in part or in whole, for profit without your permission. However, you must be able to prove that your exact words have been stolen before you can get an award for copyright infringement. So, you know that guy with his hit TV series? Well, unless he's reading from your manual word-for-word, or attempting to sell your manual as a supplemental text that he's written, then he's probably doing nothing illegal. He's just usingrepparttar 108218 idea of breeding guppies. You do "own"repparttar 108219 copyright to your text, all its words and clever phrases. And you don't even have to file withrepparttar 108220 Library of Congress in order to haverepparttar 108221 copyright on your text. The copyright is conferred upon yourepparttar 108222 minute you write your New York Times Bestseller. All you have to do is be able to prove, beyond any doubt,repparttar 108223 date that you wroterepparttar 108224 material. For your protection, then, it is wise to print and date your material, and establish with a third party through a written communication that you have just finished your text. At that time, you can legally affixrepparttar 108225 copyright symbol (the letter c inside a circle) to your work. Now here's where a formal copyright comes in. By filing withrepparttar 108226 Library of Congress (and paying them their required application fee), you can establish definitively a date of copyright that will stand up in any court of law. Any judge or jury will defer to your date over someone else who can merely claim by word of mouth that his text came

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