Marketing: Features and Benefits Brainstorming

Features and Benefits Brainstorming

Written by Catherine Franz

This is it what I use BEFORE I begin to write any marketing copy or launch any new product or service. You can complete this with repparttar

by-hand method listed here or use repparttar 120680

form that I've created (available in repparttar 120681

FORMS section of our web site, http://www.abundancecenter.com/forms/main.htm).

I complete this exercise even when I think I'm sure that I have it done. The mind plays some funky games, by redoing this exercise, my thoughts zone into what I'm working on, and my mind becomes razor sharp.

In other words, if I am writing marketing copy and I do this every day for many different projects, even though I did repparttar 120682 exercise yesterday for repparttar 120683 same project, I repeat it without looking at repparttar 120684 previous version. Almost every time something new emerges that surprises repparttar 120685 ding-dongs out of me. This works on repparttar 120686 principle that when you dump it on a page, your mind becomes free to allow what is underneath to rise to repparttar 120687 top.

By Hand Method

On a new sheet of paper, draw a vertical line down repparttar 120688 center into two columns. Title repparttar 120689 left column "Features" and repparttar 120690 right"Benefits."

Let’s first start by listing repparttar 120691 features. Leave repparttar 120692 Benefits for after you dumped as far as you can at this sitting. Features are repparttar 120693 adjectives that describe repparttar 120694 product or service.

Here is a few questions that will help speed your progress: * What does it look like? * What does it do? * How does it help? * What unique advantage does it offer?

How is it different from other products/services?

Your goal is to list at least 10 features.

Now let us switch to repparttar 120695 "Benefits" column. Here you need to describe repparttar 120696 outcome (results) of each feature. They need to describe repparttar 120697 results of repparttar 120698 feature you listed. If you don't come up with anything, ask yourself if that is really a feature. If not, scratch it out and keep moving down.

Marketing Wizard Shares Her 2004 Marketing Forecast

Written by Catherine Franz

With next year just around repparttar

corner, Internet Marketing Wizard, Catherine Franz, is sharing some tips on what to expect in 2004 that could possibly affect your business.

* Interrupt marketing is still fading in 2004, actually decreasing tremendously faster than in 2003. And could be totally eliminated by consumer voice and some new government regulations being proposed.

* Legitimate advertising climbing.

* Required planned marketing strategies doubling in order to stay ahead in building trust and continuing a legitimate marketing campaign.

* Online trial by error marketing will continue to fade to almost nil by repparttar 120679 end of 2004.

* Online surfers increased their sophisticated in 2003 and will double in 2004.

* E-commerce is going to make some drastic changes in transaction smoothness.

* Website hosting companies are going to begin to need to create other backend revenue because hosting prices are going to drop considerably due to larger companies providing more hosting services fee in order to attract higher numbers to make bigger revenues from their mailing list numbers.

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