Features and Benefits: Which is Which and Why Do I Need to Know the Difference?

Written by Linda Elizabeth Alexander

This article may be freely published in your print or online newsletter or on your website provided 1. You includerepparttar byline andrepparttar 129369 resource box; 2. You printrepparttar 129370 article in its entirety, unchanged; and 3. You notifyrepparttar 129371 author when and where it's printed with a courtesy copy or a link. Subject: Business, Marketing Number of Words: 430 Website: http://www.write2thepointcom.com

Features and Benefits: Which is Which, and Why Do I Need to Knowrepparttar 129372 Difference? -- (c)2002 By Linda Elizabeth Alexander

How do you guarantee that your ads, sales letters, web copy and other marketing materials as hard-hitting as possible?

You've heard that when writing promotional copy, you should promote benefits rather than features. Benefits showrepparttar 129373 genuine value of your products to your customers. They go beyondrepparttar 129374 specs of your product to tell customers about all they will lose if they don't buy from you now. How do you distinguish between features and benefits? And once you do, how do you communicate those benefits?

1. Write down features and benefits before you start.

People don't buy products -- they buy what products do for them. Before you begin, make two columns for a list: One for features (your point of view) and another for benefits (from your customers' points of view). Are they buying telephone service, or connection with their loved ones? Are they buying a portable heater, or in- home comfort and protection fromrepparttar 129375 elements? Are they buying college courses, orrepparttar 129376 lucrative career that will ensure their financial security?

Do You Submit Articles to Ezines?

Written by Nucha Aquino

There is something I'd like to talk about... fromrepparttar angle of an ezine publisher.

That's "How to submit articles to an ezine, and get published".

Put yourself in a publisher's shoes. How do you feel if, one day, you receive an article submission email which ends with "if you want remove from this list..."? I did not ask to subscribe... for crying out loud...

~~ Do not add a publisher to any list ~~

If you have an article service list, askrepparttar 129367 publisher to subscribe. They normally would, if they like your works. If they don't they won't publish your works anyway, why bother adding them to your list.

If you have a large list of publishers and article submission groups to send your articles, use a bulk mailing software such as Groupmail. You can personalizerepparttar 129368 email. Andrepparttar 129369 free version can send to up to 100 recipients at a time. That should be enough. Get a free download here... http://eLaguna.neet/groupmail.htm

Now put yourself in a publisher's shoes again, how do you feel when receive -- at your article submission address -- an email addressed to "dear publisher"? This person does not mean to send article to us... just any publisher, right?

~~ Knowrepparttar 129370 ezine you are submitting your article to ~~

No need to chit-chat with publishers. No need to go "I love your ezine", etc. But a little of "hello what's up" is nice. Personalizerepparttar 129371 email. Address publishers by name. You should also sendrepparttar 129372 kind of articlerepparttar 129373 ezine publisher is looking for. If you send an article against solo ads to a publisher who sends more solos thanrepparttar 129374 ezine, don't ever expect to get published.

Some publishers accept ONLY article within a certain topic. And they say so inrepparttar 129375 ezine. Please respectrepparttar 129376 rules.

Put yourself in my shoes again (I have several pairs), what if you receive email from a certain author (who happens to be a fast writer) everyday? Do you finally stop reading his emails? I do.

~~ Do not submit too often ~~

I used to receive daily submission from an author. I thought it was funny. There had been too many emails from him that I did not read it anymore. Latest news...repparttar 129377 poor author was accused by some publishers for spamming! Worst thing was he did not sendrepparttar 129378 article torepparttar 129379 article submission address, butrepparttar 129380 publisher's contact address...

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