A Case Study

Are you familiar with Rebecca Fine's site over at http://www.thescienceofgettingrich.net/ ?

If not, take a moment to surf over and have a look around. Rebecca took a classic public domain work and built an entire site around it. She simply gives e-book away in exchange for a opt-in list subscription, and builds in income streams by offering extra value in form of:

Recorded audio cds of her reading The Science of Getting Rich A special pay what you can training course to enhance book contents Back end promotions of affiliate products Her approach worked marvelously. Her opt-in list alone boasts over 1,000 subscribers in more than 100 countries. Subscribers and visitors alike rave about her site, and she has one of most responsive lists around. This is any internet marketer's dream scenario.

Granted, Rebecca was able to capitalize on public domain early – and it's not always easy to find books of this caliber that you could use to follow in her footsteps. This is why I'm going to recommend to you an alternative to this method which is: a) easier and b) should work just as well if you put proper effort into it.

Dropping Books for Software

Surf over to any freeware or public domain software site and it won't take you long to spot hundreds of niches in making. All you need to do is pick a program to give away as bait for building your subscriber list, and you're more than halfway there.

In fact, you could spend next few weeks getting by on nothing more than a landing page. You'll gather your leads while you build out your site or work on creating your product. You can also direct those leads to an affiliate product.

The most work you'll invest will be in writing your follow up e-mail series to keep prospects on line.

Let's take a look at a sample scenario to see how this method looks in action.

Step 1:

I've surfed my way to a software distribution site called Snap Files: http://www.snapfiles.com/ I make sure to click freeware in top navigation tab, and begin browsing categories. In miscellaneous tools section, there is a sub-category for PDF tools.

Blogs permit you to quickly and easily communicate with your market at very low cost. A blog is a low cost tool that permits you to add, remove, and update online content without knowing anything about web programming or html.

Blogs complement, rather than replace, your website, e-mail, and One-Page Newsletter. You can use your blog to promote your other communications, and vice-versa.

Easy, fast, and cheap

Blogs are easy to update because you enter information in forms. These are automatically formatted as you upload them, saving time and effort. Since blogs are easy to update and new information immediately appears, you don’t have to wait until your next e-mail or newsletter to update information or announce new website content.

Hosting for blogs is often free, or you can pay less than $15.00 a month for multiple blogs from a top provider.

Characteristics

A blog consists of numerous, short posts—or mini-articles—each containing as few as two or three sentences. Each post focuses on a single idea.

Links are an important part of blogs. Links permit readers to quickly access other locations for more information.

Blogs are interactive; most encourage readers to submit comments or alternate viewpoints on each post.

Readers can subscribe to RSS—Real Simple Syndication—which notifies them each time you post new information.

Tips for developing content

Blogs permit you to promote your expertise by relating it to current events and trends. This provides you with an opportunity to promote your knowledge of your field without “bragging.”

Other ways to profit from blogs include: