Successful Realtors know importance of branding their identities into consciousness of communities in which they live, like big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust.
Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap?
Or, do you reach for a Coke? I'm a Pepsi guy myself, but you get my drift!
And why do you do that? Because there's comfort in familiarity and you know what you're getting when you buy it.
We spend mega bucks on name brand products just because we've been inundated with their marketing campaign messages.
Don't believe me? Try this! Quick, who said "Have It Your Way"; "Soup and Sandwich, Soup and Sandwich"; "Oh, I wish I was an ____ ____ ____, that is what I truly want to Be…". Point made!
People support businesses and products that they are comfortably familiar with, even when familiarity is solely based on marketing campaigns, while avoiding unknowns.
The same is true for homeowners wanting to list properties for sale with real estate agents. Unless there's a compelling reason to do so they're not going to list their property with a rookie agent, or worst yet somebody who's been in business for years, but who hasn’t really been in business. Know what I mean?
Now, we may not like it but we do understand it. Still, it's difficult for newly licensed and even some veteran real estate agents to make a living selling real estate because of it.
So how does this impact you? It doesn't if you have thousands of dollars and can afford a couple of years to get beyond it.
But if you're relatively new to profession and have limited resources you just might have a problem.
Established agents have already put in time and money cultivating their images, and when people in their respective communities want to buy or sell real estate they think of them – not you.