Fair Measures Corporation: A case study in online "thinking outside the box"

Written by Philippa Gamse

Fair Measures Corporation is a nationally recognized management training company made up of attorneys and professional speakers. They consult with companies such as Oracle, Sun and Cisco around preventing employee lawsuits by treating employees with respect.

Their Web site, at http://www.FairMeasures.com/ contains over 500 pages of free in-depth legal information and analysis, provided for both employers and employees. It includes a monthly e-newsletter, and an "Askrepparttar Lawyers" page where visitors can post additional questions. The site attracts frequent media attention, and has been featured in "HR Magazine".

Last year (2000), we completely restructuredrepparttar 125187 site to add content forrepparttar 125188 many employees who come there looking for information. Previously, we'd been concentrating onrepparttar 125189 traditional markets for Fair Measures - human resource professionals and managers who hire them for workplace training programs. But we realized that in doing so, we were missing out on a very different audience for their expertise - and one that really only exists inrepparttar 125190 online context.

How did we know this? In two main ways:

1. by looking in our traffic analysis atrepparttar 125191 key search phrases that brought visitors torepparttar 125192 site; and

2. fromrepparttar 125193 content of questions submitted to "Askrepparttar 125194 Lawyers".

We could see that many visitors were looking for information around sexual harassment, overtime exemptions, Internet e-mail monitoring and privacy issues, and wrongful termination. Employers wanted to know how to create policies and practices that would protect them against costly lawsuits, and employees wanted to enforce their rights.

Creating Your Website's Promotional Strategy

Written by Shelley Lowery

Creating a successful Internet presence involves much more than designing a great web site or havingrepparttar "perfect" product. Listing your website withrepparttar 125186 Search Engines is your first step, however, you must not solely depend uponrepparttar 125187 Search Engines to bring you traffic. You must design a complete promotional strategy and work it every day. A good way to organize your promotions is to set up a webpage, for your personal use, that will contain your complete strategy. This page should be stored on your hard drive and not uploaded to your server. Your page should contain four sections. - Daily Promotions - Weekly Promotions - Monthly Promotions - Miscellaneous Promotions Each of these four sections should containrepparttar 125188 appropriate information for each of your promotional resources such as, website name, user ID, password (if applicable) and hyperlinked web addresses for each website you plan to use for your promotions. This will enable you to open your webpage each day and visit each daily promotional link you have listed. Your daily promotions should include posting your ads to a list of free classified ad and free for all sites. In addition, visit some popular discussion boards. Although you may not advertise on discussion boards, you can include your signature file with your post. There are several websites that will enable you to submit your classified ads and links to an entire network of sites with just one form. Here is a list of resources to get you started: Yahoo Classifieds http://classifieds.yahoo.com/ AdlandPro Networked Classifieds 5000+ http://www.web-source.net/adlandpro.htm Web Sitings Networked Classifieds 40,000+ http://www.websitings.com/classads/sites/source.htm Epage Networked Classifieds 16,000+ http://www.web-source.net/classifieds.htm SmallBizFFA 35,000+ http://www.smallbizffa.net/ffa.pl?35984 FFA Network 10,000+ http://www.ffanet.com/submit.htm Free Submission 9,500+ http://hbb.nu/freesubmit/ MGA web 5,000+ http://www.mgaweb.com/submit/mgacat.asp Link Place 3,000+ http://www.linkplace.com/ Link Station 8,000+ http://global.gr/mtools/linkstation/ USubmit 9,500+ http://www.usubmit.com/ Wizard 8,000+ http://wizardsoftheweb.com/partners/wizard/links.shtml URL Submitter 183,500+ http://urlsubmitter.com/url.shtml For a complete listing of some ofrepparttar 125189 top discussion boards, visit: http://www.web-source.net/web/Discussion_Forums/ Your weekly promotions should consist of placing a paid ezine advertisement and/or arranging ad swaps with fellow publishers. Visitrepparttar 125190 Free Directory of Ezines for allrepparttar 125191 information you'll need to place and/or swap ads with over 700 ezines. http://www.netmastersolutions.com/ To organize your ad placements and swaps, placerepparttar 125192 publication names, publisher names, ad dates and hyperlinked web addresses within your weekly promotions list. Your monthly promotions should include writing an article inrepparttar 125193 area of your expertise, Search Engine submissions, promotional exchanges with similar websites and offline promotions. Writing Articles: Writing articles that may be freely published with your bylines is one ofrepparttar 125194 best promotional methods online. Your article may be published in hundreds of ezines, on websites or even in magazines. To learn more about writing articles for publication, readrepparttar 125195 article entitled, "Write For Publicity." http://www.web-source.net/art13.htm To organize your monthly promotions, placerepparttar 125196 names and hyperlinked web addresses for each of your promotional resources within your monthly promotions section. Article Announcement Lists: Article Announce Subscribe: mailto:article_announce-subscribe@egroups.com http://www.web-source.net/articlesub.htm

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