I have some good news and some bad news. The bad news is that online businesses -- just like brick and mortar businesses -- have a very high failure rate for startups. Ever wonder why that is? There are several business consultants, success gurus, and motivational experts who can tell you. The problem is: Most of us don’t listen.How many times have we heard
"success secrets" of multimillion-dollar pros? Countless times we have all been preached to about setting goals, having a defined plan, giving it all we’ve got, and aiming high. Yet still, take a look around. The statistics of small business failures have not changed. In first five years of starting a new business, odds say that you’ll fail.
Ready for good news? There is one thing I can tell you -- from personal experience, and from experience of well-known, successful online business owners that I know. More important than setting goals, more than following a plan, more than shooting for moon, is your mindset. Ask people who have succeeded online how they did it, and they are sure to tell you that they had to. That’s right -- they HAD to. Why? Because failure is not an option.
When you set your sights on something as grand as starting your own business, you simply have to have mindset that, regardless of what happens, you will not allow yourself to fail.
When difficulties come, "failure is not an option" attitude will drive you to overcome them. When things aren’t going as you originally planned (and many times they won’t), "failure is not an option" will keep you from folding. When everybody else tells you that you can’t make it, you will be able to tell them you can because "failure is not an option."
