I'm absolutely amazed at
growing number of online businesses with marketing strategies that support and encourage
idea of not having to talk to people.In hopes of recruiting new reps/affiliates, in their advertisement, these businesses will make such claims as, "We'll build your business for you, no need to talk to people".
Not only should such claims be viewed as unprofessional and just plain hype, it's clear that they're attempting to appeal to
lazy side of people which can be extremely ineffective when it comes to building a successful business.
Think about it. If you're planning to start a business and your marketing approach is to avoid talking to people about your business, how will your business ever grow?
More so, if you're "naive" enough to rely on any person(s) or company to build your business for you in lieu of not having to talk to people, youve been given a very distorted view of what making money online is really all about.
When it comes to following-up with potential reps or customers, far too many online marketers have decided to hide behind automated tools such as; replicating websites, auto-responders, and email.
Personal communication, i.e. "human contact" is
very core and much needed part of any successful business building venture, online or offline.
All too often, people have been made to believe that it's actually conceivable to build a thriving business on
internet while avoiding human contact entirely altogether. Nothing could be further from
truth.
"High-tech" should never be used in place of "high-touch". They both compliment each other and should always be viewed and used as two parts of one whole.