8 fundamental mistakes for ezine failure you must avoid.
It is true that sometimes in life there is a small line between failure and success. The same thing applies with ezines and newsletters. Some details we consider unimportant are keys for success of our publication or failure.
1) Careful with from field.
Although many consider this as a detail it is first thing a user will see. From who is email. Use either your name or your business name. Avoid any kind of other phrases in that field .It will cost you a lot.
2) Subject line.
This is second more important field in email. Avoid hype in that area like “Earn 50.000$ in 2 weeks” e.t.c. People are smarter than you think. You will never be believable. Emphasize to purpose of your newsletter .Do not use more than 7 words in your subject line.
3) Call to buy in first mailing.
That is a common mistake most ezine publishers do .They have sales pitch on first time. Research has proved that you will gain your subscriber trust after 6 to 7 mailings according always to content you offer.
4) Use death words which spam filters ban.
For God’s sake, Do Not use words or phrases like free, make money, hello, your family, and other. Your newsletter will go directly to junk mail and will be erased without notice.
5) Avoid too much personalization.
Although personalization is important in order to create a friendly ambience do not overdo it. Some people will consider this as rudeness. Use their name only once in your mailings on first line of your message, not more. Otherwise some of your subscribers will be insulted and unsubscribe in a second.