How much time do you spend promoting your business? Two hours out of six? One hour out of six? Maybe not even that much.
No need to feel guilty. Today, through a simple, yet elegant way to promote, you can spend only 3-4 hours a week to get your word out. And you'll reach thousands, rather than just a few.
Guru Peter Drucker said that only marketing and promoting produce results in business. The rest are costs. I agree. Do you want better results too?
Some Promotions Work Better than Others
While press releases, book reviews, post cards, business cards, networking, appearances on radio and TV, and selling products from back of room brought me some success, it was slow and small. Like you perhaps, I was unsatisfied with number of clients. And, it was getting to be too much work to sell my books.
There must be a better way I thought. I reached out first, to research how I could promote Online. During that time, I wrote three eBooks, which I also sell in print. They are quality, with full content and resources, so they took about 4 months to write. I learned that print books can actually be sold through eBooks and other Online promotions. I also got a new client straight from my emails, and another one from my Web site.
What I learned: Free information is key.
To set up my virtual marketing machine I gathered e and URL addresses of ePublishers and Web sites who wanted free information. I started writing new articles, dusting off old ones. After subscribing to these ezines, I was allowed to submit. It took about 4-7 days.