Written by Ginny Grein

Recently, I asked Jim Daniels why he had no information about Ad Swapping at his new site. He said he did not have much experience with it and asked if I would like to write an article since I have had some very good results with it. So, here I am sitting down to let you all know that Ad Swapping does work well. I subscribe to just one ezine, Ezine-Swap,, that carries nothing but ezines wanting to exchange ads. All pertinent information forrepparttar ezine is listed: circulation, target market, etc. This makes it easy to pick out a targeted market like, for me, women. Some issues I send out 5 emails requesting a swap and usually get a 98% "yes" response. This last time I only sent out one request as I did not thinkrepparttar 101194 other newsletters were appropriate for my product. This was a positive response, too. I have just joined Binky's Swap Club but do not yet know how this one will work for me. I have signed up to accept 4 ads and will have my ad published 4 times. I have to send a Courtesy Copy to each person that I run an ad for which is more time consuming that just adding them to my mailing list. Another thing I must be careful of is to not carry to many

What Frogs And Soap Can Do For Your Business!

Written by Mike Jones

Ideas, ideas, ideas -repparttar lifeblood of any business. Stay in one position too long and you are dead! Today's market place requires constant change, new angles, different products, fresh presentations, original advertising slogans. In short it requires business creativity. It requires creativity in advertising. But how do you get them?

You can spend thousands of dollars payingrepparttar 101193 pros to deliver slick advertising slogans. You can pay web site designer generous fees for original designs. But how many small business owners have that kind of budget? The alternative is to use an extremely valuable piece of apparatus which right now is as close to you as close can be. What? Your brain!

The human brain is a constant source of amazement to scientists. Each ofrepparttar 101194 10 billion neurons has a possibility of making connections torepparttar 101195 number of 1 with 28 zeros after it. Sorepparttar 101196 total number of connections which can be made through electro-chemical processes is pretty well limitless. Regular thought patterns form channels inrepparttar 101197 mind, much like a path formed through frequent pedestrian traffic across a field. This has benefits. We don't have to deliberate about every minor decision every day. However, there is a danger! If our thinking falls into ruts when considering important areas of our lives and business, our creativity is stifled.

The good news is this: You do not have to be a genius to come up with creative ideas, break out ofrepparttar 101198 rut and start thinking "outsiderepparttar 101199 box". You just need to kick start your brain by providing outside stimuli to get it to think in ways it hasn't before. This can be accomplished by associating totally unrelated subjects together and observing what reactions come fromrepparttar 101200 fusion!

This method, applied to our business can be a fertile source of ideas. Let's do a little exercise to illustrate. Supposing you need fresh ideas, words, phrases, for an advertising campaign.

Choose any word at random. Forrepparttar 101201 exercise we will userepparttar 101202 word FROG. Even better, get a picture of one. Now start writing furiously on a clear sheet of paper anything and everything that comes into your mind to do with frogs.

Here goes:

green, slimy, jump, legs, leap, croak, tad poles, metamorphosis, reeds, water, bull, tree, wide-mouth, eyes, smell, slippery, cold, kermit, spawn, eggs, jelly.

Take one of those words and explore further if you wish:

Legs - long, jointed, tasty, delicacy, spring, fold.

Mind Mapping is an excellent tool for this kind of exercise. Reviewrepparttar 101203 mind mapping handbook here: (Book review:

Now you look at your advertising subject. Are you selling software? Then start making some connections:

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