Written by A well-written

Autoresponders are one ofrepparttar most popular forms of marketing today. The reason for this is a simple one: they work. However, writing a truly effective autoresponder series can frustrating, even forrepparttar 129869 professional marketer.

To come up with an effective series of autoresponders without boring your prospects can be difficult. To help you, here are a few general tips.

1) In my line of work, I see a lot autoresponders. Most of these are one to three pages long, which is generally appropriate for a sales letter. In an autoresponder series, however, keep in mind that your prospects are going to be reading multiple messages from you. Try to keep them each down to about a page and spreadrepparttar 129870 juicy details around a bit. Don't tell them everything at once.

2) Now let's talk content. You'd be wise to try to give your autoresponders some continuity so they hang together well. Start withrepparttar 129871 basic details of your offer, then gradually reveal more and more. When you start a letter, rehash (very briefly) what you told them in your last letter. Atrepparttar 129872 end of each letter, make sure they stay tuned by enticing them about what they'll find out next time.


Written by Doug C. Grant

Think about it.

How many people do you write to during a business day? How many of these people know you only through your words?

Okay, so maybe you have shared a few handshakes with some of them. But their opinion of who you are and your worth as an employee or business person may still be judged primarily byrepparttar words you write.

It comes down to this. Everything...EVERYTHING!!! write is a picture of you. It might berepparttar 129868 wrong picture but that doesn't make any difference.

The PERCEPTION of who you are is far more powerful thanrepparttar 129869 REALITY.


For over 30 years, I've served as a Business Writing Consultant to hundreds of companies, both privately owned and Fortune 500. Duringrepparttar 129870 past 15 years, I've noticed a steady decline inrepparttar 129871 ability of many business people to effectively express their ideas in writing. They are often extremely articulate in meetings. But when asked to reduce something to writing they can't get pastrepparttar 129872 subject line.

Here's an example. I recently received a phone call from a brilliant articulate middle management executive of a Fortune 500 company. He was calling from his office atrepparttar 129873 company's headquarters after nine inrepparttar 129874 evening.

He had just spent several hours trying to draft a Purpose Statement for a marketing proposal. This Purpose Statement was important. It setrepparttar 129875 tone forrepparttar 129876 rest ofrepparttar 129877 written proposal. If it was clear, concise and promising, he could expect a full reading. Ifrepparttar 129878 statement was confused and dull, he was on his way toward rejection.

I had him fax me what he had written. It was little more than company cliches strung together with connectives which said almost nothing. If I had not known and worked with this man on other projects, I would have considered him dull and ordinary.

I had him tell me in his own words what he wanted to say. We then worked together to draft a statement that helped sell his program...AND HIMSELF.


I won't deny that having a writing talent can help. Although I have seen many imcoms (important communications such as letters, memos, proposals and reports) fail because a literary style called more attention torepparttar 129879 words thanrepparttar 129880 message.

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