Tip # 1: Target Site Owners & E-zine Publishers
Create your free e-mail workshop that promotes your business, products, services, or affiliate links and then offer it to site owners and e-zine publishers that complement your e-mail workshop's topic.
Explain to them how your e-mail workshop can add to their site's or e-zine's perceived value. If products you're promoting in your e-mail workshop allow you to offer an affiliate program (e.g. products or services you are selling through Clickbank), then tell site owners and e-zine publishers that they can customize product links in your e-mail workshop to reflect their affiliate ID.
Tip # 2: Breathe Life into Old Articles
Turn old articles into a free e-mail workshop. Gather them and find a common theme. Four to six articles can make up one e-mail workshop. Insert your promotional text in each module and sign up for an autoresponder account. Sign up for one that will allow you to set delivery intervals of your e-mail workshop modules. Here are some places where you can get free sequential autoresponder accounts:
- http://www.followingup.com - http://www.informationbyemail.com - http://www.rapidreply.com - http://www.parabots.com - http://www.getresponse.com
Tip # 3: Pitch Your Goodies to Solid, Targeted Leads
You need leads -- names and e-mail addresses -- and what better way to get those valuable leads than from e-mail workshop you've set on autopilot? With your e-mail workshop on autoresponse, you'll be able to keep track of people who requested your e-mail workshop.
Keep their e-mail addresses because you can e-mail them your sales pitch later. Each time you e-mail them, remind them why they're getting it from you. Mention free e-mail workshop they took only a couple of weeks ago, but also give them an option to opt-out of your update list. Give them a reason to stick around, though -- another free e-mail workshop in works, a free e-book, an exclusive report just for them.
Tip # 4: Strike Up a Deal with Content Writers