FLASHY WEB SITE DESIGNS ARE BAD FOR BUSINESS Written by Cheryl Carnright and Joann Marsili
Have you heard yourself saying, "I don't understand? I have a gorgeous site, a really cutting-edge splash page with a flash introduction, up-to-date technology, I paid a small fortune for this site, and I'm getting plenty of hits but no one is buying or staying in site." Well, you may be one of a growing number of businesses, both large and small, who believed all hype about latest in new technology. Many business owners want their website to have that cutting-edge look, and so will ask for things such as animation, music, flash, and other "bells and whistles" that would be detrimental to their site. These extras are probably driving potential customers away because they increase download time and are not search engine optimized. In rush to join everyone else on Internet, businesses have ignored vital steps in process of getting their business on-line. They assumed that because everyone else had gimmicks such as a splash/intro page, this was right way to go. The result: businesses chose design companies who readily took their money and who designed exactly what client wanted without clearly focusing on marketing goals. To be fair, oftentimes graphic design company has no idea that a site designed with all latest technology doesn't necessary translate into a site that has functionality that an on-line business needs. This is because graphic design firms specialize in graphic design, not in marketing. Many graphic design sites are full of splash pages, scrolling text, animation, etc. They use these tools because it allows graphic designers to display their creativity and their knowledge of these "bells and whistles." Creativity is good but all latest cutting-edge technology translates into a lack of functionality to effectively market any on-line business including their on-line presence. When having your site designed, remember that first and foremost, you are building your site to increase prospects
| | Let Your Visitors Know How Often You Update Your WebsiteWritten by Candice Pardue
If you update your website often, you may wish to express to your visitors that your website is up-to-date, and not "deserted".One way to do this is by placing a small statement which includes a "Last Updated" date that changes each time you update your site. Your choice - you can place "Last Updated" date on each web page of your site, or you may wish to place it on homepage only. To add this feature to your web page, simply paste simply java code below into your HTML where you wish "Last Updated" date to appear. But first, you may wish to view a sample of this by following link below...
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