#1 Keep it helpful: It's often repeated and often forgotten. But it's kind of truism that's, well, true. If they don't read newsletter, forget about capturing them as customers. Keep it short, informative and helpful. Unless your contact list consists solely of employees' mothers, subscribers don't want to read company press releases, long sales copy, or big clumps of text announcing your good fortune. What they want are quick tips that will increase their bottom line or at least make life easier.

#2 Make it interactive: Readers love to share their opinions. Give them an opportunity. At its best, a newsletter begins an ongoing dialogue between you and your customers and potential customers. Ask them to submit stories. Get them to take part in a survey. Make it about something that will help them in their business and then share results. Soon, you'll see a community forming with your business at center.

Have you ever had experience of hiring a freelance copy writer only to find that project takes longer than expected, or that fees they offered are ‘flexible’ in wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another. There is very little in way of a standard rate especially when you are dealing with clients through Internet. To ensure you don’t get taken for a ride, you need to get your copywriter rates set and keep them that way.