FIVE SIMPLE STEPS TO INCREASE SALES WITH E-NEWSLETTERSWritten by M H Ahsan
E-newsletters are a great way to increase quality leads for sales teams and give a boost to your viral, word of mouth, and referral marketing programs. Here are 5 simple steps to create an e-newsletter your sales team will love.
#1 Keep it helpful: It's often repeated and often forgotten. But it's kind of truism that's, well, true. If they don't read newsletter, forget about capturing them as customers. Keep it short, informative and helpful. Unless your contact list consists solely of employees' mothers, subscribers don't want to read company press releases, long sales copy, or big clumps of text announcing your good fortune. What they want are quick tips that will increase their bottom line or at least make life easier.
#2 Make it interactive: Readers love to share their opinions. Give them an opportunity. At its best, a newsletter begins an ongoing dialogue between you and your customers and potential customers. Ask them to submit stories. Get them to take part in a survey. Make it about something that will help them in their business and then share results. Soon, you'll see a community forming with your business at center.
#3 Advertise your business: While stories in your newsletter should help your readers, fill other areas with advertisements about your services. Use creative links and copy to drive traffic to your site and to forms where you collect contact information. Between meatier stories try a short two- or three-line ad that will get people to explore your services further. Advertise white papers, live demos, webinars, and free consultations -- anything that will put them in contact with sales.
"Copywriter Rates, Getting The Facts Beforehand"Written by Niall Cinneide
Have you ever had experience of hiring a freelance copy writer only to find that project takes longer than expected, or that fees they offered are ‘flexible’ in wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another. There is very little in way of a standard rate especially when you are dealing with clients through Internet. To ensure you don’t get taken for a ride, you need to get your copywriter rates set and keep them that way.
No matter if you are just beginning a project or are half way through, benefits of having a set contract are enormous. Not only can you save yourself quite costly fees, but you can also count on when project will be complete, how much you will pay, and, in end, what to expect. If you are looking for basic rates, then ask for them. Find copy writer you want to do work, give them some basic idea of what project entails and then ask for a quote. Now, before you get your email going, remember to include word “flat” as in flat rate. By saying, “Here is my project, what is flat rate you will charge?” you are eliminating guess work.