Written by M H Ahsan

E-newsletters are a great way to increase quality leads for sales teams and give a boost to your viral, word of mouth, and referral marketing programs. Here are 5 simple steps to create an e-newsletter your sales team will love.

#1 Keep it helpful: It's often repeated and often forgotten. But it'srepparttar kind of truism that's, well, true. If they don't readrepparttar 141530 newsletter, forget about capturing them as customers. Keep it short, informative and helpful. Unless your contact list consists solely of employees' mothers, subscribers don't want to read company press releases, long sales copy, or big clumps of text announcing your good fortune. What they want are quick tips that will increase their bottom line or at least make life easier.

#2 Make it interactive: Readers love to share their opinions. Give them an opportunity. At its best, a newsletter begins an ongoing dialogue between you and your customers and potential customers. Ask them to submit stories. Get them to take part in a survey. Make it about something that will help them in their business and then sharerepparttar 141531 results. Soon, you'll see a community forming with your business atrepparttar 141532 center.

#3 Advertise your business: Whilerepparttar 141533 stories in your newsletter should help your readers, fill other areas with advertisements about your services. Use creative links and copy to drive traffic to your site and to forms where you collect contact information. Between meatier stories try a short two- or three-line ad that will get people to explore your services further. Advertise white papers, live demos, webinars, and free consultations -- anything that will put them in contact with sales.

"Copywriter Rates, Getting The Facts Beforehand"

Written by Niall Cinneide

Have you ever hadrepparttar experience of hiring a freelance copy writer only to find thatrepparttar 141325 project takes longer than expected, or thatrepparttar 141326 fees they offered are ‘flexible’ inrepparttar 141327 wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another. There is very little inrepparttar 141328 way of a standard rate especially when you are dealing with clients throughrepparttar 141329 Internet. To ensure you don’t get taken for a ride, you need to get your copywriter rates set and keep them that way.

No matter if you are just beginning a project or are half way through,repparttar 141330 benefits of having a set contract are enormous. Not only can you save yourself quite costly fees, but you can also count on whenrepparttar 141331 project will be complete, how much you will pay, and, inrepparttar 141332 end, what to expect. If you are looking for basic rates, then ask for them. Findrepparttar 141333 copy writer you want to dorepparttar 141334 work, give them some basic idea of whatrepparttar 141335 project entails and then ask for a quote. Now, before you get your email going, remember to includerepparttar 141336 word “flat” as in flat rate. By saying, “Here is my project, what isrepparttar 141337 flat rate you will charge?” you are eliminatingrepparttar 141338 guess work.

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