FIVE FANTASTIC WAYS TO PROMOTE YOUR AFFILIATE PROGRAMWritten by Keller Flynn
If you belong to any affiliate program, you know that being successful at affiliate game hinges on one simple concept: getting as many people to join as you possibly can.
There are a lot of different programs out there and even more ways promote them, so I've narrowed things down to what I believe are five absolute best ways to get word out about YOUR affiliate program. So, without further ado, here they are:
1) ON EVERY PAGE OF YOUR WEB SITE
That's right... every page. After looking through your site and seeing that link on every page, they're just bound to click on at least one of them. Promoting your program on every page will not only utilize proven marketing method of repetition, but will also display your enthusiasm, which is also a great tool.
2) IN YOUR NEWSLETTER
Since most of your core customers are already looking at it, your newsletter is a terrific place to promote your affiliate program. Position an ad with a link right at top of your newsletter, again somewhere in middle, and also at bottom.
3) EZINE ADS
Ezines like DEMC and AIM have huge numbers of subscribers, and both cater mostly to an audience of online businesspeople and opportunity seekers. Therefore, ads placed in these newsletters can reach literally tens of thousands of right kind of people. Reaching a targeted audience like this is key if you want a good return on your investment.
Managing Your Affiliate Program: Software Systems vs. Network SystemsWritten by Keller Flynn
There are numerous aspects to starting an affiliate program. You've got to do all kinds of research and footwork to get ball rolling, and work doesn't stop there. Assuming that you've already done your research, found a great product, and enrolled several affiliates, you've now got to decide on how to run and manage your program. There is a long standing debate on whether it is better to use a pre-set network management program or your own software based program.
The benefits of a network based program basically come down to this: With a network based program, you don't have to do a lot of work. You sign up with a network program, and network system basically runs your whole system for you. It runs your sales tracking, your affiliate communication, and your commission structure. Network systems even promise to bring in new affiliates for you. You just sit back and watch cash flow in. Sounds great right? Great if you don't have a lot of time, or great if you're involved in several other ventures, but if you're counting on your one program to really work for you, using a network management system is selling yourself short.
Now I'm not saying that using a network system is bad, a network can be really helpful for someone who's short on time. I'm just saying that if you have time and energy to manage your own program you should do so. As with any other business, when someone offers to do something for you, they generally want something in return. Network management systems are no different. In exchange for their services, they will expect a percentage of your commissions, and with reigns taken out of your hands, they also will effectively have control of your affiliate relationships.