Alas, it’s not enough to hope that a couple of ads here and there will propel your product and make you rich - it’s not going to happen.

To be successful, you need to keep plugging away using ads, publications and inventing new ways to satisfy your customers. It’s like life-long learning – it never stops, so just accept it. It’s less stressful to do that.

There are an infinite number of ways to market a business. Here, for example, are some additional ways to maximise your marketing program:

Thank customers for their business. A Thank You card or compliments slip with every purchase, is a nice touch, and people tend to go where they are appreciated. This also provides an opportunity to advertise on Thank You card itself………..

Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please search engines that we forget to focus on our target audience: our users.

What we've got to do is forget about search engines and concentrate totally on our customers. I call it . . .

Optimization without optimization . . . focus on your target audience and forget search engines!

Fact #1:

On-page factors have made a come back, and I'm thrilled. If we've played our cards right and continued to use our tags as we should have, we're right where we need to be now that major engines are once again considering contents of META tags when determining relevancy.

Fact #2:

Concentrate on giving your users what they want to see when they visit your site: good quality, well-written, valuable content.

Fact #3:

Focusing on one particular theme/focus on each of your Web pages is crucial to success of that page. Don't deviate from focus of each page, including outbound/inbound links.

Don't forget to focus on your target audience!

When writing new content for your Web site, focus on your target audience and what they want to see when they visit your site. What type of information are they looking for? What do they want to learn when they visit your site?

If you have an online jewelry store, can you provide information on how to clean silver jewelry? How to polish gold? How to clean diamonds? How to clean fragile opals?

Focus on your target audience! (http://www.searchengineworkshops.com/articles/beyond_keywords .htm)