Today, free e-books are a dime a dozen.
Too many people are creating free e-books that tell you same thing. Worse, most of them are trying to sell you something or are just trying to make you click on their affiliate links so they can make money off you.
Most free e-books contain articles you've seen dozens of times on other web sites or on popular article announcement lists.
And unless an e-book has something very unique and valuable to offer, it will be no different from thousands of free e-books already available for download.
In a way, novelty of free e-books has worn off.
More than year ago, I was creating one free e-book after another. They were great giveaways and they did drive traffic to my sites.
But that was a time when free e-books were not yet heavily used as viral marketing tools.
Sure, there were already hundreds of free e-books in circulation back then. However, take a look at many e-zines and web sites today. What's most common thing they offer?
A free e-book.
Creating and offering free e-books is now too common.
Many will still continue to create free e-books, but most of these e-books won't have an edge anymore.
So, while everyone else is creating free e-books left and right, take a different approach.
Create a free e-mail workshop, and let it distinguish your business, e-zine or web site from rest.
What's an e-mail workshop? It's a type of e-learning method. Instead of encompassing a wide area of study or learning, it is focused on a specific skill, and is aimed for a specific group of people.
Consider advantages of creating an e-mail workshop instead of an e-book to promote yourself, your business, your e-zine or your site: