FEATURED ARTICLE: HOW TO REACH YOUR TARGETED AUDIENCE OFFLINE Written by Emmanuel
15/04/2004, Fellow Netprenuers, FEATURED ARTICLE: HOW TO REACH YOUR TARGETED AUDIENCE OFFLINE An internet marketer can advertise it's business/web site by these methods: (A) Word of mouth advertising (B) Flyers or leaflets (C) Business cards (D) Direct mailing (E) Networking While it is very necessary for Internet marketers to advertise their web sites on internet, it's equally essential for internet marketers to advertise their businesses offline. (1) Word of mouth advertising: Talk to your friends, families, and other people about your web site, they know you, they can trust you better than strangers, tell them about benefits your web site have for them. Remember that you are selling them benefits and not features, for examples, your benefits can be: they will save some percentage of money when they buy at your site,your customers will get free deliveries, you must always sell benefits and nothing else, ask your friends and families if they will be kind enough to give you names, telephone numbers, email addresses of people they know, tell them that you may need to contact them about your web site. (2) FLYERS OR LEAFLETS: In U.S.A they call it flyers in Britain we call it leaflets, they are both same, you can reach new people offline through leaflets, write a decent,simple,short,advertisements of your business in leaflets, give it to a printer,to print them out for you, make sure that you include your web site address and email in flyers, then, share out to people, either through their door posts, or stand near a shopping centre where people walk past,and give your flyers to people walking past you, do not expect to get result from all numbers of leaflets your gave out, but do not worry, you will get some few result, few people are people who are genuinely interested in your business,you can build your business from their on.
3 Simple But Powerful Off-Line Advertising StrategiesWritten by Al Martinovic
There are several ways to advertise and get word out about your business online and best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.
But one advertising method that's neglected by most online marketers is off-line advertising. There are several low/no cost ways to advertise off-line and I want to share 3 of them with you.
1) Business Cards
If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business.
Also, whenever I visit a restaraunt, bar, or club, I'll leave my business cards in all of bathroom stalls. (Just make sure nobody is in there of course... lol!)
And don't laugh at this! It really works. When I visit bathroom an hour or two later, I'll find that all of my business cards are gone and I'll have a fresh new set of sales very next day.
You can get f-ree professional looking business cards at VistaPrint.com, all you have to pay is shipping and handling:
With today's technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from business owner.)