FACTS ABOUT HE 50+ MARKET... Essential Information For Savvy Marketers...Written by Thom Reece
Today's 50-plus adults are more fit, better educated and financially secure than any previous generations of mature men and women.Finance Today's 50-plus adults account for: - More than $2 trillion in income
- Over 50% of discretionary spending power - 2.5 times average per capita
- 80% of personal wealth in financial institutions
- 50% of all discretionary income - $13,286 per household
In addition, 50-plus: Automotive - The 50-plus purchase 41% of all new cars, totaling more than $60 billion
- 50-plus adults purchase 48% of all luxury cars
Fitness & Exercise - 16 million 50-plus adults exercise at least three times per week
- Fitness activity participation is rising most rapidly among those over 45
- From 1987 to 1995, number of 55-plus health club members jumped 119%; number of 65-plus members jumped 669%
Health - 50-plus adults represent over $525 billion per year in direct healthcare spending today; this will grow to $1.1 trillion per year by 2007
- The 50-plus consume 74% of all prescription drugs, a $100 billion market
- The 55-plus spend $467 per capita on prescription drugs, more than double average They account for 51% of all over-the-counter drug purchases
Even though today's adults age 50-plus are more fit and active than any previous mature generation, there are 56 million men and women living with heart disease, 40 million with arthritis, 28 million with osteoporosis, and 14 million with diabetes. Healthcare spending for this population exceeds $525 billion a year, much of it related to chronic, rather than acute, conditions.
| | To Use or Not to Use: Spot Colors or Process Colors or Both???Written by Kay Zetkin
It’s no laughing matter when talking about color printing projects… There are things to be considered and topping it all is cost for a color printing project. Indeed, budget plays an essentila part in deciding what printing method and specific design elements that need to be applied in layout. Most color print projects use either sport colors or porcess colors. It’s quite general knowledge that a couple of spot colors cost less thatn four-color or process color printing. Still, when you are inclined to use full-color photos, only option you can have is that of process colors…Meanwhile, some full color printing projects need to use both process color s and spot colors to finish print job successfully. Do you know how to identify when to use spot colors or process colors? Or when to use both? It would save you from a lot of rejects and wasted budget when you know which is more suitable to use. It is ideal to use spot colors, like Pantone Matching System (PMS) colors when: -your printing job has no full-color photographs involved and requires only one or two colors. This includes one spot color and black. -your publication needs a color or colors that can’t be accurately reproduced using CMYK inks. This may be color matching for your corporate or logo color. -there is a requirement of one specific color to be printed over multiple pages consistently. -color printing is over a large area, like poster or banners, since spot color inks provide more even coverage on this aspect. -the printing project needs more vibrant colors than what CMYK inks produce. -there is a need for special effects like metallic or fluorescent spot inks.
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