An ezine is an essential part of an online business.
But it is not enough just to offer a free subscription to your high quality ezine.
You need to offer something more. You need to make decision to subscribe to your ezine really easy. Basically, you have to give away something else for free when someone subscribes to your ezine. You need to offer a bonus.
The 2 best bonuses to give subscribers when joining up to your regular ezine are a free ebook or a free email course.
1. Free Ebook
Give your subscribers a free ebook. If it is only 10 pages long then call it a free ebooklet or free special report. If it is more than 10 pages then call it a free ebook.
Also, make it really easy to get free ebook. When subscribers subscribe to your ezine make sure an autoresponder goes back to them immediately with instructions on where to obtain free ebook.
It is often case that free ebook enticed them into subscribing so make sure they can get their free ebook quickly and easily.