Let me tell you that you can make a lot of money with an online business, but I think that one of major things you need to do for success is publish an ezine. With an ezine you can keep in touch with your potential customers and you can keep your site and products alive in their minds. But, to publish a successful ezine you must provide good content, not just a giant ad for your business. Have interesting, useful and entertaining information included in your ezine. After you have enough subscribers you can start accepting paid advertising and add to your profits.

By publishing an ezine you can also earn your subscribers' trust by building relationships and showing them that you know what you are doing and talking about. They believe what you say and have confidence in you and your business.

Starting an ezine is not as hard as you would think, although it is a lot of work.

Step 1-- Decide on your content and format. What kind of things do you want to include in your ezine. There are standard disclaimers, contact information and subscribe- unsubscribe info. Then you want to have a good article or two, a section for ad swaps, resources, interesting facts, tidbits, question and answer column, classifieds, reader feedback, reader submissions, a little humor and fun, list is endless for good items to put in your ezine.

To help you get started: http://www.e-zinez.com http://www.ezineuniversity.com http://www.homebiztools.com/enews.htm

To find good content for your ezine: http://www.ideamarketers.com/ http://www.makingprofit.com/ http://www.ezinearticles.com/ http://www.the-best-list-site-in-the-world.com/

By quality content I mean resources, information and other helpful items. Do not make your ezine one big sales letter or ad for your products. You, of course, want to promote your products in your ezine, but don't overdo.

When I first started on Internet, I was looking for links and ezines that would provide resources to help me promote and build my online business. I also needed to learn step by step what Internet marketing was about. Good ezines can be a goldmine for this kind of information. I have seen some ezines that were nothing but a list of ads and I have also seen some ezines that contained a treasure chest of useful information. You definitely want your ezine to fall into that second category. There are many ways of doing just that.

*Informative Articles: Make sure you include an article or two that provide some practical and useful information and maybe some resource links to back up that information. A good article should be like a mini tutorial. You should actually learn something from it. There are many places on web where you can get good articles.

Websites: http://www.connectionteam.com/art.html http://www.ideamarketers.com http://www.the-best-list-site-in-the-world.com/lotsart.html http://www.marketing-seek.com/

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