Ezine Advertising is one of most powerful ways to market and promote your other products and or services. There are literally thousands of electronic newsletters on Internet with millions of people who subscribe to them. Placing ads in online newsletters is an inexpensive way to reach your target market quickly -- especially when you compare it with other forms of advertising.

In 2002, ezine publishing took a quantum leap, as its status evolved from "amateur's hobby" into becoming most powerful marketing tool for business online. Email newsletters have come of age, and increasingly, more ezines will take this route, as subscribers prefer them to drab, lack-luster text-only ezines. In coming year we'll see more ezines published.

There are tens of thousands of Ezines being published every month, with a collective audience of millions. And editors of most of those Ezines are all looking for quality content for their newsletters.

If you master this technique of making Ezine viral you can get your name and your website URL in front of 100,000 or even a million readers.

Tips for making ezine viral

Pick a topic that you know something about and then go to Search Engines and find as many websites as you can that deal with that subject.

As well as collecting information for your article, make a note of any URLs that offer free resources dealing with topic of your article. Include those URLs in your article.

You should choose a topic very carefully. Once topic is selected, doing enough research on subject is vital. Organize material and write in an interesting style. Make sure that you provide links to free resources.

The content in your Ezine should not be pure sales copy. There has to be valuable and genuine information. Promotion of your product or service should be subtle. Viral marketing using Ezine is different than running an E Mail marketing campaign that blasts millions of mail messages to unsuspecting readers.

By Julie Chance Networking is often identified as a key business building activity for small business owners, especially those just getting started. Often we think of networking as meeting as many new people as possible. However often, as was pointed out to me following a recent presentation I gave on networking, we overlook a key group of people as we set out to develop our network. And that is those people we already know.

Incorporating people you already know into your networking activities is crucial because you already have a relationship with them.

They are people with whom you already have credibility. They already know quality of your work.

Therefore, you don’t have to go through relationship and credibility building stages before these contacts are willing to do business with you or recommend you to others.

Many of people you already know may be people you haven’t spoken with in awhile and most certainly if you are just getting started with your business, they have known you in another context. So how do you begin to develop an active network of these individuals?

Develop a list. Start by developing a list of everyone you have worked for in past, everyone who has worked for you, and those people you have worked with. If it does not raise legal or ethical issues, consider clients or customers you have worked with in former positions. Include family, friends and associates from other activities that you have participated in such as civic organizations, church or social/hobby groups. Go through your address book, both one you currently use and any old ones you might have lying around; review membership lists of any organizations you belong to; if you have phone directories for any companies you used to work for or client listings from these companies review those.

Prioritize list. If you are like most people, your list will probably be pretty long and it may seem like a daunting task to begin reconnecting and re-establishing relationships with those you are no longer in contact with. Prioritize list with those who are most likely to have a need for your services or know someone who is likely to have a need at top.