Ezine Article Advertising & Marketing Blunders
by Joel Walsh
Interested in advertising and marketing your web business with ezine articles? Make any of these blunders and you may cut your response in half.
Blunder Number 1: Not including an author's resource box/ezine advertisement
Yes, there are really authors who don't remember to include an author's resource box (the biography/advertisement at end of article). That box is whole point of distributing articles in first place. Even if body of your article has a link to your website, you'll be losing all clicks from dedicated ezine readers who look for that box at end of articles they like.
Blunder Number 2: Not including a link in your ezine article's author's resource box
There are a shocking number of author's who use an author's resource box to include their email address, telephone number, street address, gym locker combination, and everything else but a link to their website. This is a big waste for two reasons: