Two years of experience advertising in dozens of ezines has revealed a few money saving trends and commonalities. These tendencies will save ezine marketer a considerable amount of money, especially when combined.

You may not realize it, but ezine ad specials and deals are fairly common if you know where to look and what to look for.

In this article, I will show you how to find these specials, what types to look for, and details you need to know about each one in order to take advantage of these offers.

Subscribe This may seem obvious, but I never subscribed to ezines, simply because it wasn't necessary in order to purchase an ad. I would go to website, fill out ad form, hit PayPal button, and submit ad. What I didn't know was that, though sometimes ad specials are available on website, best ones are usually offered to subscribers.

With that in mind, always subscribe first. In fact, I recommend subscribing to about 20 or more ezines in your niche if you can find that many.

Why large number?

This is to insure a greater chance that one or more specials will appear in your email with regularity. It's a good idea to set up a separate email account just for these subscriptions.

The following are some of special offers you'll find as a subscriber.

Free Classified Ads A few of ezines you subscribe to will allow you to submit a free classified ad as a bonus for subscribing. Some even allow you to submit your ad every week for free. If you take advantage of these freebies, you'll find a few gems that do pretty well and are worth effort of submitting. Additionally, many ezines post their ads online. I receive a steady trickle of visitors from such ads.

The more time people spend at your web site, more time you'll have to persuade them to buy your product or service. Below are ten powerful ways to keep visitors at your web site longer.

1. Provide your web site visitors with content they can't read anywhere else. People will stay longer at your web site to read original content.

2. Remind your web site visitors they can print out your content. They may browse around your online store while it's printing.

3. Offer your web site visitors a freebie if they take time to fill out your online survey. They'll be at site longer and might b.uy something afterwards.

4. Offer your visitors free software that they can download right from your web site. While they are waiting they might read your ad.